Enquire is now Aline · 6 hours ago
Marketing - Product Marketing Manager
United States
Full-time
Remote
Senior Level
5+ years expAline is a software platform purpose-built for senior care operators, serving more than 9,000 communities. The Product Marketing Manager will own Aline's product narrative and launches, leading cross-functional alignment and turning evolving products into clear, actionable stories for the market, sales teams, and customers.
ConsultingInformation TechnologyMarketing Automation
Responsibilities
Own product positioning, value propositions, and messaging frameworks across Aline’s full, multi-product portfolio, ensuring clarity across modules, integrations, and tiers
Maintain product menus, feature lists, and packaging documentation that accurately reflect product maturity, AI readiness, integrations, and customer value
Define and govern product, feature, and integration naming conventions to ensure clarity, consistency, and customer comprehension as the platform evolves
Own the positioning and narrative of Aline Intelligence as it evolves from discrete features into an embedded layer across the platform—anchored in practical outcomes, responsible positioning, and customer trust
Ensure GTM teams understand what intelligence is available today vs. emerging, how it should be positioned responsibly, and what outcomes customers can expect—serving as steward of Aline’s AI readiness and transparency framework
Own product-led messaging and adoption strategy for new and existing features
Partner with Product and Customer Success to define in-app messaging and announcements, feature education and contextual guidance, and adoption narratives tied to real customer value
Own how Aline’s products and intelligence appear across web, sales, and marketing assets, partnering with Product and Design to visually demonstrate value
Leads development and ongoing evolution of key sales assets
Partners with Enablement on rollout and training
Develop competitive positioning, ROI-driven narratives, and win/loss-informed messaging in partnership with Product
Partner with Sales Enablement to support training for Sales and Customer Success, ensuring teams deeply understand solution value, evolving AI capabilities, packaging and readiness signals
Support fast-turn, prospect- or customer-specific presentations, acting as a trusted partner to Sales and Customer Success teams
Own product roadmap communications with clear expectation-setting
Lead product launches from a messaging, packaging, and adoption-readiness perspective
Support case study development by highlighting how customers adopt and benefit from Aline solutions over time
Partner with Marketing to ensure intelligence positioning is consistently reflected in external emails and newsletters, campaigns and announcements, and events, webinars, and thought leadership
Qualification
Required
Proven ownership of packaging, lifecycle communication, and feature adoption
5 to 10+ years of experience in Product Marketing, ideally in B2B, multi-product SaaS environments
Experience positioning AI-driven or intelligence-enabled products, especially when embedded across workflows
Exceptional slide development and storytelling skills
Comfort partnering deeply with Product and Growth on in-app messaging and adoption
Company
Enquire is now Aline
Aline provides a senior living operating system created to meet the industry’s most complex challenges – in a single software platform.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jeremy Burtel
Chief Financial Officer
Recent News
EIN Presswire
2025-08-18
Company data provided by crunchbase