iFIT · 6 days ago
Senior Strategist, Ecommerce & CRO
United States
Full-time
Remote
Mid, Senior Level
$110K/yr - $140K/yr
7+ years expiFIT is dedicated to creating a holistic health and fitness platform, and they are seeking a Senior Strategist, Ecommerce & CRO to optimize the iFIT web experience. This role involves managing iFIT.com, improving conversion rates, and collaborating with various teams to enhance customer acquisition and web performance.
FitnessSubscription ServiceTrainingWellness
Responsibilities
Drive customer and lead acquisition through iFIT.com by improving conversion rate, funnel efficiency, and on-site performance across priority journeys
Make the website GTM-ready at all times, ensuring launches, campaigns, and promotions are executed on-site with speed, accuracy, and consistency
Increase revenue efficiency from web traffic through optimized merchandising, messaging, offers, and purchase flows
Build and operate a disciplined CRO engine, using experimentation and insights to systematically remove friction and scale winning experiences
Own accountability for web performance, defining success metrics, reporting outcomes, and translating data into continuous site improvements
Website Ownership & Content Management: Serve as the primary owner of iFIT.com content, structure, and merchandising across key customer journeys
Manage ongoing content updates, landing pages, promotional placements, and launch-related updates
Ensure site content reflects current brand positioning, product messaging, and GTM priorities
Partner with Creative and Brand teams to ensure consistency in storytelling, visuals, and UX
Ecommerce, CRO & Performance Optimization: Own and improve key website KPIs including conversion rate, lead capture, traffic-to-subscription, and revenue per visitor
Develop and execute a CRO roadmap informed by data, user behavior, and business priorities
Plan and run A/B tests and experiments across page layouts, messaging, offers, and flows
Use insights from analytics tools, heatmaps, and user research to identify friction and opportunities
Project Management & Cross-Functional Execution: Project-manage new web features, functionality updates, and UX improvements from concept to launch
Act as the day-to-day liaison between Marketing, Subscriptions, Product, Engineering, and external partners on web initiatives
Create clear requirements, timelines, and success metrics for web-related projects
Ensure launches and updates align with broader GTM calendars and campaigns
Go-To-Market & Campaign Support: Partner closely with the GTM Leader to support product launches, content drops, and promotional campaigns on-site
Build and optimize campaign-specific landing pages and acquisition funnels
Support pricing, packaging, and promotional tests in partnership with DTC and Growth teams
Reporting & Insights: Monitor and report on website performance, experiment results, and acquisition metrics
Share insights and recommendations with marketing and leadership stakeholders
Contribute to learning agendas and optimization roadmaps that drive continuous improvement
Qualification
Required
Bachelor's degree in Marketing, Business, Digital Media, or a related field
7+ years of experience in ecommerce, CRO, growth marketing, or digital experience roles
Proven experience owning and optimizing a high-traffic consumer website
Strong understanding of conversion optimization, acquisition funnels, and user behavior
Hands-on experience with experimentation and performance optimization
Strong project management skills with the ability to juggle multiple priorities
Data-driven mindset with comfort using analytics to inform decisions
Excellent cross-functional communication and stakeholder management skills
Ability to balance brand integrity with performance goals
Detail-oriented executor with a bias toward action and iteration
Preferred
Experience in subscription-based, DTC, or consumer tech businesses
Background in fitness, wellness, or lifestyle brands
Familiarity with tools such as Google Analytics, Optimizely, VWO, Amplitude, or similar CRO platforms
Experience partnering with Product and Engineering teams in an agile environment
Company
iFIT
IFIT is a global subscription technology company that provides interactive personal training.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$580MKey Investors
L CattertonPlanet Fitness
2022-02-28Private Equity· $355M
2022-02-28Debt Financing
2021-03-17Series B· $25M
Leadership Team
Mark Watterson
CEO, iFIT Commercial
Chase Brammer
Chief Technology Officer
Recent News
bloomberglaw.com
2025-11-26
The Seattle Times
2025-10-23
Company data provided by crunchbase