Wpromote · 12 hours ago
VP, Data Strategy & Analytics
United States
Full-time
Remote
Director/Executive
$220K/yr - $250K/yr
15+ years expWpromote is seeking a VP of Data Strategy & Analytics to rapidly scale their industry-leading Data Strategy & Analytics operation. This role involves operationalizing the DSA team, ensuring high-quality delivery, and leading the strategic direction for enterprise client engagements.
AdvertisingCreative AgencyDigital MarketingMarketingSEMSEO
No H1B
Responsibilities
Building and optimizing the operational backbone of the DSA team—processes, workflows, time tracking, deliverable standards, staffing models, and accountability frameworks
Ensuring the team consistently delivers on deadlines, scopes, resourcing allocations, and performance expectations across all clients
Structuring the team for scalable growth, with clear career paths, mentorship, coaching, and development plans for Associate Directors, Directors, and future leaders
Holding leaders accountable for team performance, client health, utilization efficiencies, and revenue goals across the DS&A business line
Acting as the executive strategic lead for enterprise client engagements, defining complex measurement challenges, architecting solutions, and guiding clients toward greater maturity
Overseeing solutions spanning tagging architecture, CDPs, identity strategy, data engineering pipelines, BI reporting, MMM, MTA, incrementality testing, and custom analytics solutions
Setting the long-term vision for how Wpromote’s data strategy, analytics, and measurement capabilities evolve in an AI-powered future
Designing and operationalizing measurement frameworks, playbooks, forecasting models, and reporting automation that scale across Wpromote’s client base
Translating new deliverables into timelines, resource plans, and repeatable processes that ensure operational efficiency and clarity across teams
Partnering with Product leadership to package DS&A offerings into scalable products powered by Polaris, internal data models, and AI-driven insights
Collaborating with Sales, Client Services, Marketing Science, Paid Media, Transformation, Engineering, and Finance to align on forecasting, modeling, analytics roadmap, and revenue impact
Acting as the central DS&A voice in new business—developing case studies, value props, POVs, and executive presentations that differentiate Wpromote in the market
Driving adoption and alignment of novel measurement solutions across internal teams and client partners
Serving as a subject matter expert and industry-facing authority on digital measurement, privacy strategy, AI in analytics, and advanced modeling methodologies
Representing Wpromote in webinars, conferences, and thought leadership initiatives to elevate our brand in the measurement and analytics ecosystem
Leading a team of division leaders across Data Strategy, Data Analysis, Data Engineering, BI, Solutions Engineering, Data Science, while partnering closely with Product, Client Services, and Service teams
Building a growing and evolving organization that must be designed for scale, repeatability, and margin-conscious delivery
Qualification
Required
15+ years leading data strategy, analytics, or measurement teams within a tech-enabled services, consulting, or agency environment
Proven experience operationalizing a data and analytics function—building processes, frameworks, governance models, and scalable delivery systems
Expertise overseeing data teams across: tagging, CDP/identity, data engineering, BI dashboards, MMM/MTA, incrementality, and custom analytics projects
A strong generalist skill set that brings systems thinking, strategic rigor, and product-oriented solutioning
Deep knowledge of digital measurement: privacy implications, evolving AI search behavior, cross-channel attribution, and modern marketing analytics
A track record of mentoring, developing, and holding leaders accountable—with demonstrated success building and scaling high-performing teams
Extensive experience with Salesforce, analytics tools, GTM systems, and the broader martech ecosystem
Exceptional client communication and executive stakeholder management skills
A builder mindset with the ability to move from high-level strategy into hands-on problem-solving and process optimization
Benefits
Remote-first culture
Unlimited PTO
Extended Holiday break (Winter)
Flexible schedules
Work from anywhere options
100% paid parental leave
401(k) matching
Medical, Dental, Vision, Life, Pet Insurance
Sponsored life insurance
Short Term Disability insurance and additional voluntary insurance
Annual Class Pass credits and more!
Company
Wpromote
Wpromote is an online marketing firm specializing in digital marketing and customer acquisition.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
ZMCShamrock Capital Advisors
2022-10-26Private Equity
2022-10-26Acquired
2018-03-13Private Equity
Leadership Team
Michael Block
Chief Operating Officer
Dennis Ngin
Vice President, Digital Experience
Recent News
2026-01-21
Marketing Dive
2026-01-16
2026-01-06
Company data provided by crunchbase