Wake Forest University · 18 hours ago
Director of Digital and Email Marketing, Department of Athletics
Winston-Salem, NC
Full-time
Onsite
Lead/Staff, Director/Executive
3+ years expWake Forest University is seeking a Director of Digital and Email Marketing within their Department of Athletics. The role involves managing customer relationships through strategic fan communications and executing major digital and email campaigns to engage alumni, fans, and the greater Wake Forest community.
EducationHigher EducationUniversities
No H1B
Responsibilities
Assists in the creation and execution of strategic plans for email and digital communications, incorporating diverse messaging, segmentation, and forms of communication
Works with creative staff to curate content for use on athletics emails, web pages, digital campaigns, donor proposals and print sales that enhances profile of Wake Forest Athletics and invites readers to take action
Manages all planning and execution of digital marketing campaigns, including but not limited all lead generation, display, retargeting and social media strategies
Assists in coordination of seasonal communication plan from development, fan experience and sales teams to create one overarching communications calendar
Manages distribution of email communications to donors, alumni, and season-ticket holders
Ensures execution of marketing automation within email marketing tool, including communication flowchart, audience segmentation, and follow-up campaigns
Supervises the writing, design, and production of external communication materials, including presentations, donor and alumni communications, videos and other projects as needed
Works with outside agencies to assist in the coordination of details of communications materials (i.e. planning, design, print/production, cost estimates, timeline, and distribution)
Manages reporting line for Assistant Director of CRM and Digital Marketing
Performs other related duties as assigned
Qualification
Required
BA/BS degree required
Minimum of three years experience directly related to the duties and responsibilities specified
Experience using Oracle Eloqua marketing automation tool
Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community
Proven expertise in communications including writing, proofreading, and editing skills
Extensive computer skills in both Windows and Mac environments
Expertise in Microsoft Office Suite including Word, Excel, and PowerPoint; expertise in using e-mail packages, WebEx, and the Internet
Basic working knowledge of Adobe Creative Suite (Photoshop, InDesign, Illustrator)
Exceptional organizational skills; ability to manage multiple projects occurring within a short timeframe; must be very detail-oriented
Ability to prioritize departmental work and schedule accordingly; ability to set and meet deadlines
Ability to solve problems associated with development-related communications and initiatives
Ability to develop constructive working relationships with University employees at all levels, vendors, alumni, donors, friends, and/or the general public
Ability to manage stress and handle change
Ability to work as a member of a team and/or independently in a fast-paced environment
Ability to work occasional evenings and weekends as required
Preferred
Master's degree preferred
Company
Wake Forest University
Wake Forest University is a private, independent, nonprofit, non-sectarian, coeducational research university.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$63.9MKey Investors
Lilly EndowmentAmeriCorps Public AlliesNational Institutes of Health
2025-07-10Grant· $30M
2024-10-10Grant· $0.2M
2023-02-23Grant· $3M
Leadership Team
Dedee DeLongpre Johnston
VP, Sustainability (CSO) and Chief of Staff to the Executive Vice President/Chief Financial Officer
Jacqueline Travisano
Executive Vice President and Chief Financial Officer (CFO)
Recent News
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