Nutrabolt · 6 hours ago
Sr. Growth Marketing Specialist
Austin, TX
Full-time
Onsite
Mid, Senior Level
3+ years expNutrabolt is a fast-growing, global active health and wellness company with a portfolio of market leading performance-oriented brands. The Senior Growth Marketing Specialist will lead on-site strategy, promotional execution, and performance reporting across the Bloom and Nutrabolt DTC ecosystems, optimizing the website experience and communication with customers.
Dietary SupplementsFitnessHealth CareMarketingNutrition
Responsibilities
Support day-to-day site performance across Shopify storefronts, ensuring optimal merchandising, navigation, PDP experience, and conversion flows
Propose site strategy initiatives tied to product launches, seasonal campaigns, and evergreen optimization opportunities
Partner with Creative, UX, and Development teams to brief, QA, and launch site updates that improve conversion and customer experience
Serve as a key point of contact for site content planning meetings, consolidating feedback and driving clear execution plans
Support the DTC promotional calendar in partnership with Brand, Marketing, and DTC leadership
Translate promotional strategy into on-site execution, including homepage modules, collection merchandising, PDP updates, banners, and messaging hierarchy
Own promotional setup, testing, and post-mortem analysis to continually refine offer strategy and execution
Ensure site readiness for high-traffic moments, including launches, tentpole sales, and paid media pushes
Execute portions of Email and Lifecycle Marketing teams for Bloom and Nutrabolt, supporting campaign execution through a consistent test-and-learn approach
Ensure alignment between on-site promotions and email/sms campaigns, including offers, timing, messaging hierarchy, and landing experiences
Coordinate site readiness for all major email sends, including homepage updates, PDP messaging, collections, and promotional logic
Support email and sms planning by providing performance insights, site constraints, and optimization recommendations
Participate in campaign retrospectives to assess site + email/sms performance holistically and inform future planning
Deliver clear, concise data shareouts to Bloom and Nutrabolt stakeholders, highlighting wins, risks, and optimization opportunities
Collaborate closely with Brand, Paid Media, Lifecycle, Product, and Development teams to ensure site strategy supports broader business objectives
Support the DTC roadmap by identifying high-impact opportunities and contributing to prioritization discussions
Act as a strategic thought partner to senior stakeholders by proactively identifying trends, risks, and growth opportunities
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field
3–5+ years of experience in eCommerce, DTC, or digital merchandising roles
Strong experience working within Shopify or comparable eCommerce platforms
Highly proficient in Excel and comfortable working with performance data
Ability to manage multiple initiatives simultaneously in a fast-paced environment
Strong communicator with experience presenting insights and recommendations to cross-functional teams
Experience working closely with creative, development, and analytics partners
Benefits
Competitive health insurance
Life insurance
Mental wellness programs
401K matching
Lifestyle Spending Account
Unlimited vacation paid time off
Volunteer time off
Discounts on C4 Energy, Cellucor, and XTEND products
Paid parental leave
Reimbursement for expenses related to childcare, fertility treatments, legal fees, and more through our Lifestyle Spending Account
Company
Nutrabolt
Nutrabolt is a dietary health supplement distributor and seller.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$863MKey Investors
Keurig Dr PepperMidOcean Partners
2022-12-08Secondary Market· $863M
2014-07-08Private Equity
Leadership Team
Doss Cunningham
Chairman and CEO
Recent News
vcnewsdaily.com
2025-11-01
Company data provided by crunchbase