Snap Inc. · 2 days ago
Manager, Business Marketing SMC
Palo Alto, California
Full-time
Onsite
Senior Level, Lead/Staff
$173K/yr - $259K/yr
10+ years expSnap Inc. is a technology company focused on enhancing communication through visual messaging. They are seeking a B2B Marketing Lead for Small and Medium sized businesses to develop and execute marketing programs that engage advertisers and drive business growth.
Computer Software
Responsibilities
Lead the Marketing plans and GTM for Medium and Small businesses in partnership with SMC Sales teams, focusing on engaging advertisers, agencies, and industry partners to grow Snap’s business
Develop and execute marketing programs that communicate Snap’s value proposition for advertisers and agencies through innovative brand campaigns, thought leadership, case studies, workshops, and industry events
Design and lead flagship B2B event programs for Medium and Small business - from industry conferences to bespoke client experiences - that position Snap as an innovator, deepen relationships with advertisers and agencies, and drive commercial impact
Partner with Sales, Creative Strategy, Product MarComms, and Comms to design integrated campaigns that highlight Snap’s unique ad products and creative solutions
Create compelling advertiser success stories and localized content that demonstrates ROI and the effectiveness of Snapchat campaigns
Build strategic partnerships with agencies, industry bodies, and event organizers to amplify Snap’s B2B presence and thought leadership
Collaborate with Marketing peers to adapt global B2B programs for Medium and Small sized businesses, and share best practices across region
Be part of the global SMC leadership team to grow the advertising business in region
Track, measure, and report on the effectiveness of B2B marketing initiatives to ensure they drive business outcomes and deliver against Snap revenue goals
Qualification
Required
10+ years of relevant experience in B2B marketing, ideally within a technology, digital media, or media owner environment
Proven track record of developing and executing B2B marketing strategies that drive measurable business outcomes
Experience working with cross-functional, matrixed teams
Strong experience managing marketing programs end-to-end - from strategic planning through to execution, measurement, and optimization
Skilled at creating and localizing marketing content such as thought leadership, case studies, presentations, and event narratives tailored to business audiences
Strong analytical skills with experience using data and insights to inform B2B marketing strategies and demonstrate ROI
Experience managing budgets and allocating resources effectively across multiple marketing initiatives
Deep understanding of the advertising landscape, agency ecosystem, and industry trends
Ability to navigate complex organizations and build strong relationships with advertisers, agencies, and industry stakeholders
Proven B2B marketer with experience creating and executing campaigns that engage business audiences across paid, owned, earned, and partner channels
Collaborative approach that enables effective partnership with cross functional teams
Strategic and creative mindset, with the ability to identify opportunities to showcase Snap's unique value to advertisers and turn them into compelling marketing programs
Strong analytical skills with experience measuring campaign effectiveness, demonstrating ROI, and turning insights into actionable recommendations
Excellent communication and presentation skills, with the ability to articulate Snap's advertiser value proposition on stage, in client forums, and at industry events
Deep passion for marketing innovation, digital platforms, and Snap's role in shaping the future of AR, creativity, and community
Benefits
Paid parental leave
Comprehensive medical coverage
Emotional and mental health support programs
Compensation packages that let you share in Snap’s long-term success
This position is eligible for equity in the form of RSUs.
Company
Snap Inc.
Snap is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate.
5001-10000 employees
H1B Sponsorship
Snap Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (394)
2024 (366)
2023 (332)
2022 (356)
2021 (318)
2020 (237)
Funding
Current Stage
Late StageLeadership Team
Derek Andersen
Chief Financial Officer
Edesa Betkolia
CFO Operations Lead
Recent News
2025-02-12
2025-02-11
Social Media Today
2025-02-08
Company data provided by crunchbase