Archrival Agents · 19 hours ago
adidas Community Activator, Run - San Francisco, CA
San Francisco, CA
Full-time
Hybrid
Mid, Senior Level
$90K/yr - $93K/yr
5+ years expArchrival Agents is seeking a Community Activator to represent adidas in the San Francisco area. The role involves building relationships within the running community, organizing events, and promoting adidas products to drive brand engagement and sales.
Marketing & Advertising
Responsibilities
Build strong relationships with local running clubs, businesses, and specialty stores to position adidas as a trusted partner within the running community
Plan, execute, and host community events, activations, and demo sessions that highlight adidas products and foster direct, authentic engagement with local runners
Introduce and educate runners on adidas products, encouraging trials to showcase performance and innovation
Partner with local specialty stores to align activations with retail objectives, driving foot traffic and fostering long-term purchasing behaviors
Represent adidas at community events, promoting the brand authentically and building trust within the running community
Monitor the impact of activations on brand exposure, consumer consideration, and retail traffic, providing feedback to refine strategies
Qualification
Required
Deep understanding of the running community and a genuine enthusiasm for adidas and the sport
Strong attention to detail, extremely reliable and capable of troubleshooting to bring things to life
Past relevant, sports & lifestyle brand, event and community activation experience (minimum 5 -8 years)
Excellent interpersonal and presentation skills, with the ability to inspire, engage and communicate with audiences
Ability to collaborate with cross-functional partners on both the brand and agency teams
A team-player mentality, motivated to seek out opportunities to collaborate with the running community
Self-sufficient and highly motivated, with an ability to work independently with minimal supervision
Ability to understand, track and be accountable to agency and adidas goals and objectives
Benefits
Reimburse you for certain work-related mileage
Company
Archrival Agents
Archrival Agents is our elite national network of brand agents.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase