Wholesome Goods · 1 week ago
Senior Performance Marketing Manager (PPC)
Clearwater, FL
Full-time
Onsite
Senior Level
5+ years expWholesome Goods, Inc. is a company redefining the direct-to-consumer experience with a focus on quality products. They are seeking a Senior Performance Marketing Manager to own paid media strategy and performance across various platforms, driving performance outcomes and mentoring the Media Buying team.
Brand MarketingCustomer ServiceE-CommerceProduct DesignShipping
Responsibilities
Own paid media strategy across all brands and platforms, aligned to revenue, CAC, and growth targets
Translate business goals into channel-level plans, budgets, and testing roadmaps
Evaluate platform mix and expansion opportunities, including retail media and emerging channels
Partner with Marketing Leadership on forecasting spend, expected returns, and scaling opportunities
Actively build, optimize, and troubleshoot campaigns to drive results
Oversee and Manage new campaign launches, testing initiatives, and periods of rapid scaling
Ensure campaigns are technically sound, well-structured, and aligned with internal best practices
Maintain a strong understanding of how each brand’s unit economics, audience behavior, and lifecycle influence campaign strategy
Develop a deep understanding of attribution models across platforms and how they impact performance interpretation and decision-making
Navigate first-party tools, internal dashboards, and platform reporting to identify meaningful insights beyond surface-level metrics
Evaluate and adjust bidding strategies on a per-brand, per-product basis, accounting for differences in margins, conversion behavior, and scaling constraints
Identify data gaps or inconsistencies and work cross-functionally to improve measurement and reporting quality
Act as strategic lead and mentor to the Media Buying team, providing guidance, feedback, and performance oversight
Review campaign structures, optimizations, and testing plans to ensure quality and consistency
Partner closely with creative teams, PODs, and brand stakeholders to align messaging, offers, and creative direction
Collaborate with Supply Chain and Operations to align paid media strategy with inventory availability, production timelines, and key seasonal periods
Adjust budget allocation and campaign emphasis to support sell-through of slow-moving or time-sensitive inventory while maintaining performance efficiency
Establish clear processes, documentation, and best practices across paid media efforts
Monitor performance across platforms, identifying trends, risks, and opportunities
Lead experimentation and A/B testing inside of campaigns when necessary across audiences, ad text and creative, and bidding strategies
Deliver clear, actionable performance reporting and recommendations to stakeholders
Qualification
Required
5+ years of experience in performance marketing or paid media, preferably in DTC e-commerce
Strong written and verbal communication skills
Highly organized, detail-oriented, and comfortable operating in a fast-paced environment
Proven experience managing paid media across Google Ads and Amazon Ads, as well as other major platforms
Prior experience managing or mentoring media buyers
Strong understanding of attribution concepts and platform-specific measurement limitations
Experience working with first-party data sources and internal reporting tools to inform campaign strategy
Advanced analytical skills; experience with Google Analytics and platform reporting is required
Proven ability to tailor bidding strategies and optimization approaches across multiple brands
Preferred
Experience managing multi-brand or portfolio-style paid media accounts
Familiarity with additional retail media platforms (Target, Walmart, Chewy etc.)
Experience partnering closely with creative teams on performance-driven creative testing
Benefits
401(k)
Dental insurance
Employee discount
Health insurance
Paid time off
Vision insurance
Company
Wholesome Goods
Collective of Private brands.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$15MKey Investors
Wayflyer
2025-09-02Debt Financing· $15M
Leadership Team
C
Charlie Ordonez
Co-Founder & Chief Financial Officer
Alma Wiseman
Co Founder & Chief Operating Officer Wholesome Goods, Inc.
Recent News
2025-09-02
Company data provided by crunchbase