Palo Alto Networks · 18 hours ago
Media Planner (Contract)
United States
Contract
Remote
Mid Level
$55/hr - $60/hr
3+ years expPalo Alto Networks is a cybersecurity company dedicated to protecting the digital way of life. They are seeking an Omni Channel Media Planner to orchestrate and execute integrated marketing campaigns, ensuring timely launches and optimized performance across the digital ecosystem.
Agentic AICloud SecurityCyber SecurityNetwork SecuritySecurity
No H1B
Responsibilities
Act as the primary liaison between the creative team and media agencies to ensure specs are met and assets (banners, videos, copy) are delivered on time for launch
Generate and audit all tracking URLs (UTMs) to ensure data flows correctly into Salesforce and Adobe Analytics
Conduct daily audits of active campaigns to verify tracking pixels are firing and ads are appearing on correct placements
Maintain and update the 'Master Media Flowchart' to reflect shifting flight dates, budget reallocations, and creative rotations
Manage daily check-ins with platform partners (LinkedIn, Google, Programmatic vendors) to review pacing and technical health
Build out specific account lists (ABM) and buying groups within platforms like LinkedIn Campaign Manager as defined by the integrated program strategy
Pull and consolidate performance snapshots on key metrics (CTR, CPL, MQLs) to identify high-performing tactics and provide data-driven recommendations
Monitor live creative tests and provide 'stop/go' recommendations based on which assets drive the best engagement with target buying groups
Maintain a running log of all campaign changes (bidding shifts, audience tweaks) to help the analytics team correlate performance shifts with specific actions
Daily monitoring of spend across all channels to ensure the budget is utilized evenly
Review monthly media invoices against actual delivery to resolve billing discrepancies
Provide regular status updates to Regional Marketing leads on current live campaigns and upcoming activations
Qualification
Required
3-6 years of experience designing and executing integrated B2B media plans across Paid Social (LinkedIn/Meta), Programmatic, and Content Syndication within the SaaS/Tech sector
Proven experience in managing 'Master Media Flowcharts,' monitoring daily spend pacing, and performing monthly invoice reconciliations to ensure 100% budget accuracy
Exceptional organizational skills to manage creative asset trafficking and complex campaign calendars across multiple stakeholders with a 'zero-error' mindset
Hands-on experience executing Account-Based Marketing (ABM) tactics, including the technical build-out of specific account lists and buying groups within LinkedIn Campaign Manager and other DSPs
Strong operational rigor: You are comfortable managing complex campaign calendars and coordinating multiple stakeholders in a fast-paced environment
The ability to interpret complex performance metrics ($CPL$, $CPM$, $ROAS$) and translate them into actionable 'stop/go' optimization recommendations for non-technical stakeholders
Clear and concise communication skills, with the ability to manage project status updates effectively across a matrixed team
Bachelor's degree or equivalent relevant work experience required
Benefits
Medical
Dental
Vision
401K
Company
Palo Alto Networks
Palo Alto Networks is a cybersecurity company that offers cybersecurity solutions for organizations.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$65MKey Investors
Icon VenturesLehman HoldingsGlobespan Capital Partners
2012-07-20IPO
2008-11-03Series C· $10M
2008-08-18Series C· $27M
Leadership Team
Helmut Reisinger
CEO EMEA
Nikesh Arora
Chairman CEO
Recent News
2026-01-22
EIN Presswire
2026-01-20
The Times Of Israel
2026-01-17
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