Digital Marketing Technology Manager jobs in United States
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Cotality · 1 week ago

Digital Marketing Technology Manager

Cotality is a leading provider of property intelligence, committed to making the property industry faster and more people-centric. They are seeking a Digital Marketing Technology Manager to bridge the gap between the Marketing Communications Team and the Digital Marketing and Marketing Operations Team, ensuring effective campaign execution and process optimization.

Property InsuranceReal EstateSoftware

Responsibilities

Serve as the primary liaison between the Marketing Communications Team and the Enterprise Digital Marketing and Marketing Operations Team
Lead the intake and prioritization process for all MarCom digital marketing and operations requests, translating MarCom needs (e.g., campaign launches, website updates, reporting requests) into clear, documented requirements for the Digital/Ops Team
Communicate project timelines, technical constraints, and operational updates from the Digital/Ops Team back to the MarCom stakeholders, ensuring expectations are accurately set and managed
Oversee and ensure the integrity and quality of MarCom data and reporting requirements, confirming they are implemented consistently by the Operations Team
Partner with MarCom to define key metrics and work with the Digital/Ops Team to ensure the necessary campaigns, dashboards, and reports are built and maintained
Facilitate cross-team alignment on process improvements, new tool adoption, and standard operating procedures to improve efficiency and reduce friction
Maintain expert-level knowledge of all B2B digital marketing and reporting tools to effectively scope requests and troubleshoot issues, including HubSpot, Tableau, Salesforce.com, and Google Analytics

Qualification

B2B digital marketingHubSpotTableauSalesforce.comGoogle AnalyticsAnalytical skillsProject managementCommunication skillsProblem-solving skillsOrganizational skills

Required

5+ years of B2B digital marketing experience, with a focus on process, operations, and cross-functional project management
Demonstrated expertise and hands-on operational experience with key marketing automation, CRM, and reporting tools, most importantly: HubSpot & Tableau required; GoldCast, Salesforce.com, Webflow, and Google Analytics a plus
Strong understanding of the end-to-end B2B marketing process, from content creation to lead lifecycle management
Strong communication skills including the ability to translate technical complexities into clear business communications
Strong analytical and problem-solving skills with a can-do attitude
Ability to think strategically and balance day-to-day execution
Exceptional project management, organizational, and communication skills
Ability to collaborate and work well with different stakeholders and remain composed under pressure
Passion for learning and keeping up with industry trends, especially in marketing technology and operations

Benefits

Generous PTO and 11 paid holidays, plus well-being and volunteer time off.
Up to 16 weeks of fully paid parental leave and a baby stipend.
Multiple medical plan options with mental health and wellness support offerings.
401(k) with company match and vesting after one year.
$400 annual well-being stipend and tuition assistance up to $5,250.
Recognition Rewards, Referral bonuses, exclusive discounts and more!

Company

Cotality

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Cotality is a technology firm helping property professionals with data, valuations, surveys and retrofit solutions.

Funding

Current Stage
Late Stage
Total Funding
$1.63M
Key Investors
Finance Birmingham
2018-02-12Acquired
2016-07-05Series Unknown· $1.63M
Company data provided by crunchbase