Insite Managed Solutions · 3 days ago
Director of Marketing
Cape Coral, FL
Full-time
Onsite
Director/Executive
7+ years expInsite Managed Solutions is seeking a Director of Marketing to lead their marketing direction and develop B2B-focused go-to-market plans. The role involves driving demand generation, strengthening brand positioning, and collaborating with various teams to align marketing with business objectives.
ConsultingHuman ResourcesManagement ConsultingOutsourcingTraining
No H1B
Hiring Manager
Lindsay W.
Responsibilities
Evaluate and refine GTM models based on performance, customer feedback, and market evolution
Plan, build, and manage paid search and social media campaigns to generate immediate traffic and leads
Develop and implement strategies to improve organic search rankings and website traffic
Create and manage a client journey that captures leads from both paid and organic channels
Analyze campaign performance, client lifetime value, and ROI to optimize budget and priorities
Creation of content (whitepapers, case studies, industry reports, thought leadership, product messaging frameworks)
Develop and own the overall B2B marketing strategy, including segmentation, positioning, messaging, and value propositions
Ability to develop, implement, and manage PPC campaigns across multiple channels
Perform regular site audits to identify crawl issues, indexing problems, and site speed improvements
Analyze data and provide actionable insights using tools like Google Analytics, Search Console, LinkedIn, and SEO platforms
Optimize website architecture for better user experience and search engine visibility
Qualification
Required
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time
Strong understanding of the contact center AND B2B professional service industry
7+ years of digital marketing experience, with at least 3 years in a leadership role
In-depth understanding of HubSpot OR Salesforce
Knowledge of how to build, maintain, and execute outbound marketing campaigns
Experience using WordPress to create and maintain websites and blogs
Familiarity with Microsoft Office Suite and the Adobe Creative Suite (InDesign, Illustrator, Photoshop)
Deep understanding of ROI, cost structures, and performance metrics relevant to business development
Expertise with new service launches and competitive positioning - Evaluate and refine GTM models based on performance, customer feedback, and market evolution
Plan, build, and manage paid search and social media campaigns to generate immediate traffic and leads. This includes keyword research, bid management, budget allocation, and campaign optimization for a better return on investment (ROI)
Develop and implement strategies to improve organic search rankings and website traffic. This involves analyzing search data, identifying trends, and creating a long-term organic growth plan, often with a focus on high-quality content
Create and manage a client journey that captures leads from both paid and organic channels. This includes developing high-converting landing pages and using marketing automation for nurturing campaigns
Analyze campaign performance, client lifetime value, and ROI to optimize budget and priorities
Creation of content (whitepapers, case studies, industry reports, thought leadership, product messaging frameworks)
Develop and own the overall B2B marketing strategy, including segmentation, positioning, messaging, and value propositions
Ability to develop, implement, and manage PPC campaigns across multiple channels
Perform regular site audits to identify crawl issues, indexing problems, and site speed improvements
Analyze data and provide actionable insights using tools like Google Analytics, Search Console, LinkedIn, and SEO platforms
Optimize website architecture for better user experience and search engine visibility
Preferred
Bachelor's degree in Marketing, Business, Communications, or related fields
Certification in Google Ads, Google Analytics, Meta Ads, or similar credentials
Benefits
401k
PTO
Health
Vision
Dental
Short/long term disability
And more eligibility within 1 month of start date
Company
Insite Managed Solutions
Insite Managed Solutions is a business consulting company that offers business process optimization and vendor management services.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Chris Rozum
Founder & CEO
Company data provided by crunchbase