Bold · 1 day ago
Lifecycle Marketing Manager
Los Angeles, CA
Full-time
Onsite
Mid Level
$105K/yr - $125K/yr
4+ years expBold is the leading healthy aging platform, offering personalized, evidence-based exercise programs for Medicare members. They are seeking a hands-on, execution-focused Lifecycle Marketing Manager to help scale programs that drive activation, repeat participation, and appointment follow-through.
FitnessHealth CareWellness
Responsibilities
Build and execute lifecycle campaigns across email, SMS, and in-product messaging using Iterable
Improve onboarding and early activation to help members build momentum and consistency
Create scalable templates and reusable systems that make lifecycle programs easier to launch and personalize
Support adoption of new product features through clear, timely lifecycle communication
Run experiments across messaging, timing, and sequencing to improve performance
Monitor results and continuously refine programs based on data and member behavior
Qualification
Required
4–6 years of experience in lifecycle marketing, CRM, growth marketing, or a related execution-focused role
Hands-on experience working in a marketing automation platform (Iterable strongly preferred; Braze or similar a plus)
Strong writing and editing skills, with the ability to communicate clearly, warmly, and with purpose to different member segments
Comfort working with behavioral data, segmentation logic, and performance metrics
Experience running experiments and iterating based on results
Strong project management skills and comfort collaborating cross-functionally
Detail-oriented, quality-driven, and comfortable owning execution end to end
Preferred
Bonus: familiarity with email templates and basic HTML/CSS
Benefits
Comprehensive health, dental, and vision insurance
12 weeks of paid parental leave after 1 year of employment (6 weeks of paid parental leave otherwise)
Company-sponsored life insurance
Unlimited PTO
401(K) after 6 months of employment
Monthly fitness stipend
One-time stipend for home office setup
Company
Bold
Empowering exercise programs designed just for you, so you can chase the life you want at any age.
11-50 employees
H1B Sponsorship
Bold has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2020 (1)
Funding
Current Stage
Early StageTotal Funding
$27MKey Investors
Rethink ImpactAndreessen Horowitz
2023-09-12Series A· $17M
2022-09-12Series Unknown· $3M
2021-02-04Seed· $7M
Leadership Team
A
Amanda Rees
Co-Founder & CEO
Hari Arul
President, Co-Founder
Recent News
agebold.com
2026-01-14
2026-01-14
2025-11-19
Company data provided by crunchbase