MSM Inc. · 1 day ago
Marketing Manager
Hybrid (Webster, New York, US)
Full-time
Hybrid
Mid, Senior Level
$75K/yr - $150K/yr
7+ years expMSM Inc. is a woman-owned experiential agency seeking a talented Marketing Manager to enhance brand awareness and customer engagement through strategic marketing initiatives. The role involves leading multi-channel marketing campaigns, managing budgets, and collaborating with cross-functional teams to deliver exceptional customer experiences.
Digital MediaEventsTrade Shows
Responsibilities
Lead the planning, development, and execution of multi‑channel marketing initiatives that drive brand awareness, qualified leads, and customer engagement
Develop and manage integrated campaigns (email, social, content, digital advertising) that increase website traffic, strengthen engagement, and support both MSM and client program goals
Analyze campaign performance, website metrics, and audience behavior to optimize marketing strategies and provide data‑driven reporting and recommendations
Collaborate with Client Services, Sales, Creative, and Project Management teams to ensure alignment of messaging, seamless project integration, and cohesive customer experiences
Oversee the development of marketing content including case studies, awards submissions, digital assets, and email campaigns to elevate MSM’s brand and visibility
Manage marketing automation tools and processes to improve targeting, streamline workflows, and enhance campaign effectiveness and reporting accuracy
Ensure consistent brand identity and messaging across all channels; refine positioning based on market research, trends, and customer insights
Develop, manage, and forecast the marketing budget, allocating resources effectively to maximize ROI and support strategic priorities
Manage relationships with creative partners, vendors, agencies, and media outlets to ensure high‑quality deliverables, appropriate timelines, and alignment with marketing goals
Support tradeshow and experiential program success by aligning pre‑show marketing, on‑site engagement strategies, and post‑event campaigns to enhance client outcomes
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, Event Management, or a related field preferred
7-10+ years of experience combining marketing management and client‑facing account leadership, ideally within an agency, experiential, or B2B environment
Proven ability to develop and execute multi‑channel marketing campaigns and analyze performance metrics to drive data‑informed decisions
Experience supporting or managing experiential/tradeshow programs, including timelines, budgets, and vendor coordination
Proficiency with marketing automation, CRM platforms, and analytics tools to support targeting, reporting, and optimization
Excellent communication and presentation skills, with the ability to translate marketing and program insights into clear recommendations
Highly organized, collaborative, and adaptable, with strong project‑management skills and the ability to manage multiple deadlines in a fast‑paced environment
Company
MSM Inc.
MSM Inc.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Donna Shultz
President & CEO
Recent News
2024-04-01
Company data provided by crunchbase