Mercedes-Benz Vans USA · 14 hours ago
Brand Marketing Summer (STAR) Intern
Mercedes-Benz USA is responsible for the sales, marketing, and service of all Mercedes-Benz and Maybach products in the United States. The Brand Marketing Intern will support the Brand Marketing team in delivering innovative, data-driven marketing campaigns and contribute to the planning and execution of new model launches and sales campaigns.
Automotive
Responsibilities
Campaign support: Assist with planning, trafficking, and QA for integrated campaigns (social, digital, video, OLV, and select traditional)
Help manage timelines, status docs, and asset trackers to keep campaigns on schedule
Social media: Review copy, build content calendars, route assets for approvals, and support growth of MBUSA accounts
Content production: Coordinate deliverables for photo/video shoots and short form content; support versioning for various platforms
Measurement & insights: Analyze campaign performance, help build reports, and summarize learnings to inform optimization and creative iteration
Market & competitor scanning: Monitor competitive activity, cultural trends, and platform shifts; compile POVs to inform messaging, targeting, and creative
Cross functional collaboration: Partner with Media, Retail Marketing (Tier 3), Corporate Communications, and Legal to ensure alignment on messaging, measurement, and governance
Agency/vendor coordination: Help route briefs and feedback to external agencies
Qualification
Required
Must be a rising junior or rising senior enrolled in a Bachelor's program
Strong written storytelling and concise presentation skills
Proficiency in Excel and PowerPoint
Familiarity with major social platforms (Instagram, TikTok, YouTube, X, LinkedIn) and emerging formats
Organized, detail oriented, and comfortable juggling multiple deadlines in a fast paced environment
Preferred
Marketing
Communications
Advertising
Analytics
Related field
Benefits
Mitarbeiterhandy möglich
Mitarbeiter Events
Gesundheitsmaßnahmen
Betriebliche Altersversorgung
Mobilitätsangebote
Flexible Arbeitszeit möglich
Mitarbeiterrabatte möglich
Coaching
Mitarbeiterbeteiligung möglich
Company
Mercedes-Benz Vans USA
Mercedes-Benz Vans are built to build your business.
Funding
Current Stage
Late StageCompany data provided by crunchbase