Esalen Institute · 6 days ago
DIRECTOR OF MARKETING
Big Sur, CA
Full-time
Hybrid
Director/Executive
$104K/yr - $140K/yr
7+ years expEsalen Institute is a transformative learning organization that emphasizes personal growth and community connection. The Director of Marketing will shape and execute the marketing strategy, focusing on brand development, digital engagement, and recruitment marketing for faculty and staff.
FitnessHealth CareWellness
Responsibilities
Develop and execute a comprehensive, data-driven marketing strategy to drive brand awareness, program enrollment, and audience engagement
Lead product marketing for Esalen’s educational offerings, ensuring strong market positioning and audience alignment
Lead Market research and audience segmentation and analytics
Utilize quantitative marketing analytics to track campaign performance and optimize for maximum impact
Lead integrated marketing campaigns focused on customer acquisition, retention, and conversion optimization
Manage budget allocation for paid media, digital advertising, and marketing operations to ensure high ROI
Developing a strategy to promote educational programs and retreats to the right audience
Creating marketing campaigns that drive program enrollment and engagement
Identifying the best channels to reach potential participants, such as email marketing, social media, paid ads, and partnerships
Optimizing messaging and branding to differentiate Esalen’s offerings from competitors
Develop customer personas and audience segmentation strategies to target the right audience effectively
Work closely with the programming team to craft messaging that highlights Esalen’s unique educational experiences
Oversee email marketing, content marketing, and automation strategies to drive engagement and enrollment
Ensure all brand messaging, storytelling, and content marketing align with Esalen’s mission and values
Lead social media strategy, ensuring engaging, high-impact content across all platforms
Collaborate with internal teams to develop press releases, thought leadership content, and external communications
Act as a key brand steward, ensuring a consistent voice and visual identity across all touchpoints
Partner with HR to develop and execute targeted recruitment campaigns for faculty, educators, and operational staff
Build an employer branding strategy to attract top-tier talent and position Esalen as a desirable workplace
Use data-driven audience segmentation to target and engage prospective candidates
Establish key performance indicators (KPIs) for all marketing initiatives, ensuring alignment with organizational goals
Conduct A/B testing, audience segmentation, and market research to optimize campaigns for higher engagement
Prepare data-driven reports for senior leadership with actionable insights and recommendations for growth
Qualification
Required
7-10 years of marketing experience, with a proven track record in quantitative marketing, growth strategy, and brand communications
Expertise in product marketing, digital advertising, SEO, social media strategy, and campaign execution
Strong background in communications, messaging strategy, and brand storytelling
Experience in product management, go-to-market strategy, and customer segmentation
Data-driven mindset with proficiency in Google Analytics, CRM platforms, and marketing automation tools
Proven experience in running high-impact marketing campaigns with measurable success
Strong leadership, team collaboration, and budget management skills
Preferred
Familiarity with HR/recruitment marketing is a plus
Passion for personal growth, holistic education, and Esalen's mission is a plus
Benefits
Medical and dental insurance
Paid time off
Engage in a wide range of personal and professional development programs designed by Esalen faculty and staff
Company
Esalen Institute
Esalen Institute is a holistic, educational retreat center offering physical and cosmic space for contemplation and creation.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Ana Gadban
COO
Company data provided by crunchbase