Point · 22 hours ago
Sr Product Marketing Manager
United States
Full-time
Remote
Senior Level
$137K/yr - $190K/yr
6+ years expPoint is a company focused on making homeownership more valuable and accessible. They are seeking a strategic Senior Product Marketer to shape their narrative and bring products to market, collaborating closely with various teams to ensure effective messaging and go-to-market strategies.
Financial ServicesFinTechReal EstateReal Estate Investment
Responsibilities
Build customer insights Lead homeowner research and contribute to segmentation development, ensuring marketing and product decisions are grounded in real customer understanding
Develop the narrative Collaborate with the Brand team to incorporate your product research into segment messaging, and tone of voice across channels
Lead product marketing Build and execute go-to-market plans for launches, enhancements, and experiments in close partnership with Product and Growth
Shape Point’s content and communications strategy Partner with content, SEO/AEO, social, and reviews to ensure messaging meaningfully advances our narrative, organic visibility, and homeowner trust
Measure and learn Define and track KPIs related to message clarity, awareness, trust, and content performance
Qualification
Required
6+ years of product marketing experience, preferably in a high-consideration or regulated category (fintech a plus)
Deep experience with customer research and segmentation, with the ability to translate qualitative and quantitative insights into clear positioning and messaging
Proven product marketing operator with a track record of leading GTM efforts, launches, and cross-functional alignment
Exceptionally strong writer and communicator who can translate complexity into clarity across products, segments, and channels
High ownership, strong judgment, and a bias toward action — comfortable operating autonomously and driving work forward
A systems thinker who enjoys creating frameworks, structure, and repeatable processes in ambiguous or high-growth environments
Benefits
Generous health benefits: We provide comprehensive medical, dental, and vision plans with options for flexible spending accounts (FSA) and health savings accounts (HSA).
Unlimited paid time off: Recharge with unlimited paid time off and 10 company holidays.
Flexible remote and onsite work: Our teams work from many different locations and time zones. We support fully remote work and also have an amazing in-person environment in our downtown Palo Alto, CA HQ.
Fully paid parental leave: Point will supplement state Paid Family Leave (PFL) so employees receive 100% of their regular base pay, plus two additional weeks of fully paid leave after state PFL ends. In states without PFL, Point offers up to 8 weeks of paid parental leave. In addition, employees also receive 4 weeks of fully paid transition time, during which you may work 2–3 days per week while receiving full base pay.
Equity: We offer meaningful equity because we believe in sharing the value you help create. Your contributions directly impact our growth, and your equity gives you a stake in our future success.
Financial wellness: We provide 401K retirement plans for employees as well as guaranteed life insurance and short- and long-term disability coverage.
Extra work/life benefits: We provide monthly stipends for internet, mobile plans, wellness perks, and a one-time home office reimbursement.
Company
Point
Point is a home equity platform that allows homeowners to convert a portion of their home equity into cash without taking on a loan.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$928.7MKey Investors
Blue OwlAtalaya CapitalWestCap
2025-11-05Debt Financing· $390M
2025-06-05Debt Financing· $248.6M
2024-05-30Debt Financing· $141M
Leadership Team
Eddie Lim
Co-Founder
Eoin Matthews
CBO & Co-founder
Recent News
2025-12-10
2025-12-09
HousingWire.com
2025-11-06
Company data provided by crunchbase