HP · 1 day ago
New Product Introduction Marketing Lead – Hybrid Systems
Fort Collins, Colorado, United States of America
Full-time
Hybrid
Mid, Senior Level
$105K/yr - $162K/yr
7+ years expHP is seeking a New Product Introduction Marketing Lead for their Hybrid Systems portfolio. This role involves developing insights-led marketing strategies, creating omnichannel assets, and collaborating closely with various teams to ensure successful product launches.
ComputerConsumer ElectronicsHardwareIT InfrastructureSoftware
Responsibilities
Define and write product value propositions, ensuring clear differentiation from adjacent products—and key competitors— and driving consistent execution across assets and teams
Drive end-to-end creation of omnichannel assets for NPIs—messaging, imagery, etail, videos, email, digital/social ads, and web—with creative excellence and ensuring all assets meet the same exceptional standards
Ensure close collaboration with business unit, category, and market teams, and centers like HP.com, search, and comms, to bring the 4Ps of marketing to life
Stay in lock-step with product and category peers to understand product performance and post-launch customer insights and refine positioning, messaging, and/or assets as needed
Inspire and manage agencies to develop impactful, high-caliber work and ensure agency personnel continue to desire to work on our business
Manage functional budgets and forecasting for related to your projects
Qualification
Required
Knowledge of marketing principles, practices, tactics and tools
Understanding of strategic communications planning and how it informs world class briefs and therefore world class creative
Understanding of the role of creative across the mix with the ability to ascertain great from average creative
Experience in managing multiple concurrent projects or programs from insights to in-market (including production)
Exceptional writing—must be able to influence and write messaging
Experience in creative production for optical and digital photography, optical and CGI video, and traditional advertising production (digital, social, etc.)
Exceptional project management skills
Pragmatic approach to managing curve balls—someone who always finds a way to 'get it done.'
You are unfailingly diplomatic and openly consultative
You can ably manage budget planning and process
You are excited to lead by example, and mentor less experienced team members
Typically has 7-10 years of work experience, preferably in social marketing, content marketing and media, data led planning, or a related field
Preferred
Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence
Benefits
Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave
Company
HP is a manufacturer and seller of personal computers, printers, computer hardwares, and business solutions.
10001+ employees
H1B Sponsorship
HP has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (193)
2024 (187)
2023 (190)
2022 (200)
2021 (178)
2020 (183)
Funding
Current Stage
Public CompanyTotal Funding
$5.25BKey Investors
U.S. Department of CommerceBerkshire Hathaway
2025-04-14Post Ipo Debt· $1B
2024-08-27Grant· $50M
2022-04-06Post Ipo Equity· $4.2B
Leadership Team
Alex Paranicas
Senior Director, Corporate Strategy
Andrew Bolwell
Chief Disrupter and Global Head of HP Tech Ventures
Recent News
Small Business Trends
2026-01-24
Livemint.com
2026-01-24
2026-01-24
Company data provided by crunchbase