BELAY · 8 hours ago
Growth Marketing Specialist - Financial Solutions
United States
Full-time
Remote
Mid Level
$68K/yr - $70K/yrBELAY is a growing and vibrant, Atlanta, GA-based company that offers virtual staffing solutions in the areas of Virtual Assistants, Marketing Assistants, and Financial Specialists. The Marketing Specialist / Demand Generation Marketer will support the Financial Solutions team by owning demand generation campaigns from strategy through execution and optimization.
AccountingContent CreatorsOutsourcingProfessional ServicesVirtual AssistantWeb Development
Responsibilities
Learn and deeply understand BELAY’s Financial Solutions offerings and target audiences
Plan, execute, and manage integrated marketing campaigns from concept through launch and reporting
Own campaign timelines, deliverables, and execution across multiple channels
Continuously test, optimize, and iterate on campaigns to improve performance and results
Make recommendations on new strategies, channels, and campaign ideas based on performance data and market trends
Execute demand generation initiatives across email, paid media, social media, webinars, content, partnerships, and events
Support lead generation efforts aligned to revenue goals and pipeline needs
Assist with leading the organic social media strategy and execution for BELAY Financial, as needed
Collaborate with internal teams to bring new offers, campaigns, and initiatives to market
Track, analyze, and report on campaign performance, lead quality, and conversion metrics
Use data insights to inform recommendations, optimizations, and future campaign planning
Maintain clean, accurate data and campaign tracking within marketing systems
Partner closely with Sales, Business Development, and Financial Solutions leadership to align marketing efforts with sales priorities, ensuring we fill any sales enablement gaps
Collaborate with Marketing, Operations, and other internal teams to ensure consistent messaging and execution
Manage workflows and timelines using Asana to ensure projects stay on track
Build, execute, and manage campaigns using HubSpot Marketing Hub
Review Salesforce (SFDC) for lead, opportunity and win data
Use Asana to manage projects, timelines, and cross-functional collaboration
Qualification
Required
Bachelor's degree or equivalent work experience
Experience as a marketing specialist, demand generation marketer, or similar role
Ability to quickly learn and articulate multiple service offerings
Strong understanding of campaign planning, execution, and performance measurement
Comfortable owning initiatives from idea to execution, through reporting and optimization recommendations stages
Experience with HubSpot Marketing Hub and Salesforce (SFDC)
Familiarity with Asana or similar project management tools
Data-driven mindset with a test-and-learn approach
Strong communication skills and ability to collaborate cross-functionally
Preferred
Experience marketing to small business leaders, entrepreneurs and financial professionals or B2B service-based offerings
Experience supporting and growing organic social media for a B2B brand
Experience working closely with sales teams and revenue-focused KPIs
Understanding of SEO, GEO and AIO and content strategy
Experience in PR and partnerships
Company
BELAY
BELAY is a Virtual Staffing Solutions company that offers virtual bookkeeping, administrative assistance, social media strategy service.
Founded in 2010
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$0.16MKey Investors
Tenex Capital Management
2021-07-07Private Equity
2010-12-01Private Equity· $0.16M
Leadership Team
Tricia Sciortino
Chief Executive Officer
Krisha Buehler
Chief Operating Officer
Recent News
2024-10-22
2023-07-18
Company data provided by crunchbase