IMI · 8 hours ago
Marketing and Communication Director
United States
Full-time
Remote
Director/Executive
$135K/yr - $150K/yrIMI is a global specialist engineering company that creates breakthrough solutions. The Marketing and Communication Director is responsible for driving demand generation, accelerating revenue growth, and strengthening brand presence through integrated marketing and communication strategies.
EnergyInnovation ManagementManufacturingOil and Gas
Responsibilities
Develop and execute lead generation strategies across digital and offline channels to support pipeline and revenue growth
Actively manage leads through the funnel, ensuring effective qualification, nurturing, and handoff to Sales
Partner with Sales leadership to improve lead quality, conversion rates, and pipeline performance
Own marketing-sourced pipeline contribution and support revenue growth targets
Plan and execute go-to-market strategies for new product launches
Create and manage integrated marketing campaigns to drive product awareness, engagement, and adoption
Develop campaigns focused on increasing web traffic, engagement, and conversion effectiveness
Oversee digital marketing activities, including SEO, SEM, email, paid media, and website optimization
Maintain and optimize company websites for performance, relevance, and commercial alignment
Track and analyze marketing performance metrics to improve ROI and campaign effectiveness
Define and execute a cohesive content strategy aligned to brand and commercial objectives
Develop sales enablement assets to support product positioning and opportunity conversion
Grow LinkedIn followership and engagement while maintaining a consistent brand voice
Translate customer insights, market trends, and competitive intelligence into marketing strategies
Own and manage the commercial marketing budget to ensure disciplined investment and return
Qualification
Required
Strong commercial acumen with the ability to align marketing execution to revenue outcomes
Proven experience in demand generation, digital marketing, and integrated campaign execution
Data-driven mindset with the ability to use analytics to guide decisions and prioritize investment
Effective cross-functional partner to Sales and Commercial leadership
Strong brand, messaging, and storytelling discipline with a focus on commercial impact
High level of execution rigor, organization, and accountability
Benefits
Multiple health plans to choose from: HMO, PPO, and High Deductible Health Plans with a low-cost share
Best-in-class 401K plan with zero vesting and up to 6% contribution matching
14-week maternity leave at full pay following one year of service (Adoption benefits are equivalent)
4-week paternity leave at full pay following one year of service (Adoption benefits are equivalent)
Employee Resource Groups that offer community and support, like our Pride Network and Network of Women groups
PTO, encompassing inclusive holidays
Career Development opportunities (IMI’s ‘Catalyst’ Program)
Employer contribution for Health Savings Account, and in many cases free virtual telemedicine, and teletherapy.
Mental Health and wellness programs to support you and your family
Full suite of voluntary benefits to tap into, including but not limited to: Critical illness insurance, hospital indemnity, legal insurance, identity theft protection, and pet insurance or home & auto insurance through our discount advantage platform
Short & long-term disability as well as basic life insurance at 2x your basic salary at no cost to the employee
Free financial advisors, webinars, and classes through Charles Schwab
Annual Employee Stock Purchase Plan with option to purchase IMI shares at a reduced employee only price - no opportunity to lose, only to profit or refund your investment 100%
Company
IMI
IMI is a global leader in fluid and motion control, serving markets underpinned by three long-term growth trends – automation, energy efficiency and healthcare demand.
Founded in 1862
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1966-03-09IPO
Leadership Team
Jorge Barcelo
General Counsel (Americas) & Chief Compliance Officer
Recent News
London Evening Standard
2025-11-08
MarketScreener
2025-04-21
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