Miccosukee Casino & Resort · 3 days ago
Database Marketing Specialist
Miami, FL, US
Full-time
Onsite
Entry, Mid Level
2+ years expMiccosukee Casino & Resort is expanding and is looking for a strategic and detail-driven Database Marketing Specialist to join their team. This role is responsible for managing, analyzing, and executing database-driven casino marketing campaigns, ensuring compliance and accuracy in campaign execution and performance reporting.
Gambling & Casinos
Responsibilities
Build and execute database-driven marketing campaigns, including segmentation, eligibility logic, scheduling, and assignment of large promotional fund values such as free play, bonus points, multipliers, drawings, and kiosk offers
Validate promotional budgets and funding amounts prior to deployment; reconcile system funding against approved budgets and escalate discrepancies to the Database Marketing Manager
Maintain player and campaign data accuracy through validation, cleansing, deduplication, and documentation
Analyze campaign, loyalty, and promotional data to identify trends, performance variances, reinvestment effectiveness, and player behavior shifts
Produce regular and ad-hoc reports detailing redemption, engagement, theoretical vs. actual performance, reinvestment, and ROI for leadership review
Develop player segmentation strategies based on theoretical win, ADT, frequency, tier status, and behavioral indicators to support targeted marketing efforts
Support loyalty program initiatives including tier qualification, tier maintenance, point accrual, bonus awards, and promotional troubleshooting
Ensure all campaigns and promotional executions comply with internal controls, gaming regulations, and data governance standards; maintain documentation to support audits and regulatory reviews
Partner with Promotions, Creative Services, Player Development, IT, Finance, and Guest Services to ensure accurate execution and communication of campaigns
Uphold Miccosukee Service Expectations, maintain reliable attendance, and perform other related duties as assigned
Qualification
Required
Associate's or Bachelor's degree in Marketing, Business, Analytics, or related field required
2–4 years experience in database marketing, casino marketing, database management, data analysis, or loyalty analytics preferred
English required; Bilingual (English/Spanish) preferred
Proficiency in data analysis tools (e.g., SQL, Excel, SAS) and experience working with CRM and casino management systems
Experience with campaign setup, including assignment, validation, and reconciliation of large promotional fund values (e.g., free play, point awards, multipliers, and drawings)
Experience working with large datasets, campaign segmentation, promotional eligibility logic, and automation
Strong analytical skills with the ability to translate complex data into clear, actionable insights
Excellent communication and presentation skills, with the ability to support cross-functional teams and leadership requests
Knowledge of marketing principles, loyalty marketing, reinvestment modeling, and digital marketing trends
Detail-oriented with a strong quality-control, compliance, and audit-readiness mindset
Proactive and able to work independently while escalating risks, variances, or anomalies appropriately
Strong problem-solving skills and the ability to think strategically while meeting deadlines
Maintain physical stamina and proper mental attitude while dealing effectively with guests, management, team members, and outside contacts under pressure
Must be able to work with others, receive direction, communicate clearly, and provide feedback to achieve department goals and objectives
Preferred
2–4 years experience in database marketing, casino marketing, database management, data analysis, or loyalty analytics preferred
Bilingual (English/Spanish) preferred
Benefits
Competitive compensation
Great benefits
Company
Miccosukee Casino & Resort
We are dedicated to providing an authentic, interpersonal and welcoming experience for our Guests.
1001-5000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase