Avicanna Inc. (TSX:AVCN) · 2 days ago
Brand Manager
United States
Full-time
Remote
Mid, Senior Level
3+ years expAvicanna Inc. is a Canadian biopharmaceutical company focused on developing plant-derived cannabinoid-based products. They are seeking a Brand Manager to own brand strategy, lead marketing campaigns, and analyze consumer insights to enhance brand positioning and market performance.
BiotechnologyCannabisClinical TrialsPharmaceutical
Responsibilities
Own and evolve brand positioning, voice, and messaging across all channels
Ensure the brand resonates with athletes, fitness enthusiasts, and recovery-focused consumers
Translate consumer insights and market trends into actionable brand strategies
Lead integrated marketing campaigns (product launches, seasonal initiatives, athlete-led storytelling)
Manage digital, social, PR, and paid media to execute campaigns
Brief and manage creative agencies, freelancers, and internal teams
Liaise with product development on new product launches and line extensions
Develop go-to-market plans including messaging, packaging input, and launch timelines
Craft compelling product narratives grounded in benefits, science, and performance
Support athlete, trainer, and influencer partnerships from a brand perspective
Ensure authentic storytelling and alignment with brand values
Work with partnerships team to maximize brand impact and credibility
Support with budgeting and forecasting
Analyze consumer behavior, feedback, and performance data to inform decisions
Monitor competitive landscape and emerging trends in sports recovery and wellness
Use insights to optimize messaging, campaigns, and product positioning
KPI and analytics reporting and analysis
Develop brand assets and messaging for retail partners and DTC platforms
Ensure consistent brand execution across packaging, PDPs, displays, and merchandising
Qualification
Required
3-5+ years of brand management or marketing experience (CPG, wellness, sports, or beauty preferred)
Experience building or scaling a brand with a strong consumer identity
Strong understanding of athletes, fitness culture, or recovery/wellness space
Proven ability to lead campaigns from concept through execution
Excellent storytelling, communication, and creative briefing skills
Data-informed mindset with strong analytical and decision-making abilities
Ability to manage multiple projects in a fast-paced environment
Company
Avicanna Inc. (TSX:AVCN)
Avicanna is a life sciences company focused on advancement and commercialization of evidence-based cannabinoid products for the global medical and pharmaceutical market segments.
51-200 employees
Funding
Current Stage
Public CompanyTotal Funding
$50.51MKey Investors
Natural Sciences and Engineering Research Council of Canada (NSERC)Echelon Wealth PartnersBarn Investments
2025-07-17Post Ipo Equity· $0.73M
2024-08-28Post Ipo Equity· $1.47M
2024-04-18Post Ipo Equity· $1.54M
Leadership Team
Aras Azadian
Chief Executive Officer
Nick Hilborn
Interim Chief Financial Officer
Recent News
2025-12-24
GlobeNewswire
2025-12-24
Company data provided by crunchbase