PlayOn Sports · 8 hours ago
Director, Marketing Analytics
United States
Full-time
Remote
Director/Executive
7+ years expPlayOn is a dynamic growth-stage company dedicated to championing the spirit of play in the high school space. They are seeking a Director of Marketing Analytics to translate complex marketing data into actionable insights, oversee data collection and visualization, and drive strategic marketing decisions through data-driven methodologies.
BroadcastingContentDigital MediaEvent ManagementEventsInternetNewsTicketingVideo on DemandVideo Streaming
Responsibilities
Unify & Analyze Data Across Brands: Integrate and interpret complex data sources from NFHS Network, MaxPreps, and GoFan to build a holistic view of our marketing performance
User-Level Analysis for Growth: Conduct deep, user-level analysis to identify behavioral trends, uncover retention and engagement drivers, and inform strategies that increase ARPU
Executive-Level Data Visualization & BI Adoption: Leverage the company’s new business intelligence tools to create clear, actionable dashboards and guide the Marketing team’s transition away from manual reporting
Incrementality & Channel Effectiveness: Design and execute controlled experiments, analyze lift, and measure the incremental impact of marketing channels and campaigns to identify optimization opportunities
Marketing Analytics Roadmap & Strategy: Own and maintain the Marketing Analytics roadmap, defining the long-term vision, priorities, and sequencing of analytics capabilities to support business goals, scale measurement maturity, and maximize impact across the organization
Attribution & Media Investment: Refine attribution models to assess cross-channel contribution, understand the customer journey, and inform high-ROI media allocation decisions
Opportunity Identification: Surface marketing opportunities across our brand portfolio through proactive analysis and insights
Data Evangelism: Champion the use of data across the Marketing team, embedding measurement and insight into strategic planning, creative development, and program-level decision-making
Qualification
Required
7+ years of experience in marketing analytics, business intelligence, or related data strategy roles, with a focus on digital marketing performance
Expertise in BI tools (e.g., Sigma, Looker, Tableau, Power BI) and advanced Excel/Google Sheets; Strong SQL skills required
Experience designing and evaluating multi-channel attribution models, incrementality tests, and marketing mix analyses to inform investment decisions
Strong background in experiment design, statistical analysis, and data storytelling, with ability to assess lift, causality, and impact
Proven ability to translate complex multi-source datasets into clear actionable insights for senior and executive stakeholders
Experience operating across multiple brands, data systems, and cross-functional teams in fast-paced, evolving environments
Excellent communication skills with a demonstrated ability to influence and align stakeholders without direct authority
Familiarity with lifecycle, CRM, and paid media platforms (e.g., email, subscription funnels, paid social/search) and the data they generate
Experience defining and prioritizing analytics roadmaps or measurement strategies aligned to business goals
Benefits
Multiple medical insurance plans to choose from
Dental, vision life and disability insurance
Employee Emergency Fund
Company equity (stock options)
Open PTO policy
401K plan with company match
Hybrid/flexible work environment
Company
PlayOn Sports
PlayOn is the all-in-one fan engagement platform for schools.
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$72.31MKey Investors
BIP CapitalHerff JonesHamilton Ventures LLC
2022-04-26Acquired
2022-02-01Private Equity
2021-01-08Series Unknown· $10M
Leadership Team
Perkins Miller
Chief Executive Officer
David Rudolph
President, Streaming and Coaching Tools
Recent News
2025-11-22
Sports Business Journal
2025-11-14
Company data provided by crunchbase