The Davey Tree Expert Company · 5 days ago
Sales Activation & Enablement Specialist, Corporate Marketing
Kent, OH
Full-time
Hybrid
Mid Level
3+ years expThe Davey Tree Expert Company is the oldest and largest tree care company in the U.S., and they are seeking a proactive, data-driven Sales Activation Lead. In this role, you will streamline the commercial lead process and enhance alignment between Marketing, Sales, and Operations to improve lead quality and equip the team with necessary training and tools.
ConsultingEnvironmental ConsultingManagement Consulting
Responsibilities
Collaborate on the development and implementation of a scalable sales activation strategy aligned with business goals, including:
Create, document and distribute Standard Operating Procedures (SOPs) for commercial lead processing
Directly execute initial sales outreach in order to qualify buyers, ensuring high-quality handoff to Business Developers
Partner with sales leadership to identify skill gaps, CRM improvement opportunities and training needs
Support alignment efforts between sales, marketing, and business operations
Provide training and template execution for Act-On email program to Business Developers
Design and deliver onboarding programs and continuous training sessions for sales representatives
Identify skill gaps and create targeted training or coaching programs
Support CRM (Microsoft Dynamics 365) utilization and SOP compliance for sales activities
Manage email marketing and automation platforms, providing templates and execution training to Business Developers
Serve as the bridge between Sales, Marketing, and Operations to ensure consistent messaging and material usage
Track sales activation KPIs (e.g., close rates, lead response times, CRM compliance)
Drive CRM adoption (Microsoft Dynamics 365) by improving workflows
Solicit and analyze feedback from sales representatives to refine and evolve activation workflows and marketing programs
Ensure consistent and accurate reporting efforts through data entry compliance
Qualification
Required
Bachelor's degree in marketing, Business, Communications, or a related field
3–5+ years in sales enablement, sales operations, or marketing operations
Strong CRM and marketing automation experience (Microsoft Dynamics 365 preferred)
Understanding of MQL/SQL pipelines, lead funnels, and sales cycle stages
Ability to work with dashboards, reporting tools, or Power BI platforms
High attention to detail and commitment to data accuracy
Collaborative approach; effective working across Marketing, Sales, and Operations
Excellent communication, training, and process-building skills
Prior experience working directly with sales teams, preferably in a B2B environment
Experience building or managing lead qualification processes, CRM workflows, or sales onboarding
Benefits
Group health plans
Short-term and long-term disability insurance
Life insurance
Paid parental leave
401k with up to a 4% company match
Employee Stock Purchase Plan: opportunity to buy company stock at a 15% discount
Holidays and paid time off
Payroll savings plan
Charitable matching gift program
Employee referral bonus program
Employee Educational Scholarship
Davey Family Scholarship
20% discount on all Davey services
Cell phone discounts
Vehicle purchase discount program
Plus, so much more!
Company
The Davey Tree Expert Company
The Davey Tree Expert Company provides research-driven tree services, grounds maintenance and environmental solutions for residential, utility, commercial and environmental partners across North America.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Joe Paul
Executive Vice President and Chief Financial Officer
Pat Covey
President and COO - US Operations
Recent News
2025-09-15
Business in Vancouver
2025-07-25
Landscape Management
2024-05-03
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