Cinépolis Cinemas USA · 20 hours ago
Digital Growth Loyalty Manager
Dallas, TX
Full-time
Onsite
Senior Level
5+ years expCinépolis USA is a luxury cinema exhibitor offering enhanced movie-going experiences. The Digital Growth & Loyalty Manager is responsible for driving performance across the digital ecosystem to accelerate customer acquisition, engagement, and retention, while optimizing digital touchpoints that enhance loyalty membership and lifetime value.
Entertainment
Responsibilities
Own website and app performance, ensuring optimal speed, usability, conversion, and stability across devices
Translate customer behavior into continuous improvements across the digital journey
Partner with Product and Tech teams to define and prioritize app enhancements, feature improvements, and roadmap initiatives tied to customer and business impact
Identify friction points across the digital journey and implement testing and optimization plans (A/B, UX improvements)
Lead Google Analytics (GA4) and digital performance tracking across web and app
Translate data into actionable insights to improve acquisition, engagement, and retention
Build dashboards and reporting frameworks to monitor KPIs such as conversion rate, funnel drop-off, active users, and loyalty growth
Own the performance and evolution of the loyalty program, including member engagement, enrollment growth, and usage
Partner with CRM and Marketing to align loyalty mechanics, benefits, and messaging across channels
Continuously optimize the loyalty experience based on data, customer behavior, and business priorities
Act as the steward of our loyalty program, evolving benefits, mechanics, and digital touchpoints to keep members engaged and returning
Ensure loyalty is embedded naturally across the website and app—not as an addon, but as part of the experience
Design and execute acquisition strategies to grow loyalty membership, leveraging digital channels, on-platform experiences, and partnerships
Optimize entry points into loyalty across website, app, and campaigns
Test incentives, flows, and messaging to improve conversion into membership
Act as the central connector between Marketing, Product, Tech, CRM, and external vendors
Lead requirements definition, business cases, and success metrics for digital initiatives
Ensure initiatives launch on time, meet performance targets, and deliver measurable results
Qualification
Required
5–8+ years of experience in digital growth, loyalty, product, or performance marketing roles
Strong hands-on experience with Google Analytics (GA4) and digital performance measurement
Proven experience managing or optimizing loyalty programs or membership-based products
Experience working closely with Product and Technology teams on digital platforms
Strong analytical mindset with the ability to turn insights into action
Preferred
Experience in consumer, entertainment, retail, or subscription-based businesses
Familiarity with app analytics and UX testing methodologies
Experience managing agencies or external technology partners
Background in agile or product-led environments
Benefits
Generous employee discount on tickets, food, and nonalcoholic beverages
Gifts for reaching milestone work anniversaries
Company
Cinépolis Cinemas USA
At Cinépolis USA, we like to say we’re ‘more than a movie’. We say this because we are not just a cinema.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Luis Olloqui
CEO
Luis Orozco
CFO
Company data provided by crunchbase