Kern Medical · 10 hours ago
Marketing & Media Coordinator-C
Bakersfield, California, United States
Full-time
Onsite
Entry, Mid Level
2+ years expKern Medical is seeking a Marketing and Media Coordinator to support their marketing efforts. The role involves developing marketing strategies, executing campaigns, managing digital marketing initiatives, and collaborating with management on media inquiries and content creation.
EducationHealth CareHospital
Responsibilities
Develops and implements marketing strategies to promote services and campaigns. Conducts market research to identify target audiences and create customer profiles
Plans and executes advertising and promotional campaigns across various channels, including print, digital, social media, and traditional media. Coordinates with creative teams and management to develop marketing materials such as brochures, flyers, advertisements, and online content
Collaborates with management on response to media inquiries, press releases, and announcements
Identifies appropriate media outlets (TV, radio, websites, etc.) for advertising. Monitors and analyzes media performance and provide recommendations for optimizing media placements
Manages digital marketing efforts, including website content updates, search engine optimization (SEO), social media marketing, email marketing campaigns, and online advertising. Tracks and analyzes digital marketing metrics to measure campaign effectiveness
Creates engaging and persuasive marketing content, including copywriting for advertisements, social media posts, blogs, newsletters, and website content. Ensures content aligns with brand guidelines and target audience preferences
Develops and implements social media strategies to increase brand awareness and engagement. Monitors social media platforms, respond to comments and inquiries, and analyze social media analytics to identify trends and opportunities
Organizes and coordinates marketing events, such as trade shows, conferences, product launches, and community outreach programs. Manage logistics, including venue selection, vendor coordination, promotional materials, and post-event evaluations
Conducts market research to identify consumer trends, competitor analysis, and industry insights. Uses data analytics and research findings to make informed marketing decisions and recommend strategies for improvement
Collaborates with internal teams on marketing efforts for programs and services offered
Prepares regular reports on marketing and media activities, including campaign performance, website analytics, social media metrics, and ROI analysis. Uses data-driven insights to measure the effectiveness of marketing strategies and recommend improvements
Qualification
Required
Associate's degree in marketing or communications
Minimum of 2 years proven working experience in marketing, graphic design or advertising
Solid experience in social media, display advertising, email and marketing database campaigns
Working knowledge of social media, advertising and marketing campaigns
Good computer skills for generating reports, viewing marketing metrics, extracting data and sharing this information with other team members in project updates
Working knowledge of basic computer applications, programs and features
Experience in web page development or graphic design
Working knowledge of JavaScript, HTML and CSS development and constraints
Understanding of media outlet relationships
Strong written and verbal communication skills to articulate clearly within various departments, all levels of management and staff, contractors and vendors
Strong organizational, time-management and project management skills, with the ability to manage multiple priorities and meet deadlines
Detail-oriented with strong analytical and problem-solving skills
Ability to work independently and as part of a team, demonstrating a collaborative and flexible approach
Comfortable in acting as a spokesperson; skilled in both broadcast and print media interviews as needed
Possession of a current valid California Driver's License and adherence to the Kern County Hospital Authority Vehicle Use and Driving Standard Policy if position responsibilities require driving a personal vehicle
Possession of a current valid California Driver's license, a signed authorization for Release of Drivers Record Information and adherence to the Kern County Hospital Authority Vehicle Use and Driving Standard Policy if position responsibilities require driving a vehicle owned, leased or rented by Kern Medical
Preferred
Bachelor's degree in marketing or communications
Company
Kern Medical
Kern Medical delivers quality care that improves the health and well-being of the community as well as provides medical training programs.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Scott Thygerson
Chief Executive Officer
Craig Witmer
Chief Technology Officer
Recent News
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