Dairy Management Inc. · 18 hours ago
Vice President, Paid Media & Retail
Rosemont, Illinois, United States
Full-time
Hybrid
Director/Executive
$140K/yr - $185K/yrDairy Management Inc. is a nonprofit organization committed to sustainable nutrition and promoting the goodness of dairy. They are seeking a dynamic Vice President to lead and scale their paid media efforts across retail media networks and e-commerce platforms, focusing on strategic media partnerships and connecting media investment to sales performance.
NutritionWellness
No H1B
Responsibilities
Lead the development and execution of comprehensive paid media strategies across digital, retail media networks (e.g., retailer onsite, offsite, and in-store media), e-commerce, and media partnerships in support of organizational goals
Ensure retail media and e-commerce strategies are fully integrated with broader marketing, communications, and brand initiatives — supporting both awareness and conversion objectives
Define the role of paid commerce media within the full consumer and shopper journey, from upper-funnel education to point-of-purchase activation
Provide day-to-day media agency oversight and collaborate closely with other MCA leaders to ensure integrated planning, alignment, and execution across channels
Oversee multi-channel paid media programs including paid search, paid social, display, programmatic, retail media networks, and e-commerce-driven placements
Lead strategic planning and activation across key retail and commerce partners, ensuring campaigns are optimized for shopper relevance, timing, and performance
Set strategic direction for channel mix, audience targeting, creative approach, messaging frameworks, and budget allocation across brand and commerce objectives
Optimize campaigns end-to-end — from planning and activation through measurement, sales impact analysis, and reporting
Establish KPIs and measurement frameworks that connect paid media performance to commerce outcomes, including sales lift, conversion, ROAS, and retailer-specific metrics
Analyze and interpret retail sales, shopper, and e-commerce data to inform optimization, future investment decisions, and strategic recommendations
Translate complex performance and sales data into clear insights and narratives for senior leadership and cross-functional partners
Leverage retailer and platform data to refine audience strategies, test new approaches, and scale successful tactics
Develop and maintain strong relationships with media partners, publishers, retail media networks, and platform representatives
Evaluate, negotiate, and structure media and retail partnerships that deliver incremental value, innovation, and measurable business impact
Stay current on evolving retail media capabilities and emerging commerce platforms to ensure DMI remains competitive and forward-looking
Collaborate closely with creative, content, insights, and communications teams to ensure paid media — including retail and e-commerce — is fully integrated with messaging and storytelling
Engage with and support regional (State & Region) business development and marketing teams on local retail efforts for national/local collaboration on multi-channel paid media programs, including management of backend technology platform
Partner with e-commerce, Strategic Intelligence, retail and partnership teams to align media strategy with sales priorities, retailer partner needs, and performance insights
Serve as a strategic advisor to senior leadership on paid media, retail media, and e-commerce trends, opportunities, and risks
Stay abreast of industry trends, emerging retail media models, commerce innovation, and new technologies — including AI, automation, and advanced measurement — to elevate DMI’s paid media capabilities
Qualification
Required
Deep expertise in retail media and e-commerce campaign development
Ability to connect media investment to sales performance, shopper behavior, and broader brand objectives
Experience in leading the development and execution of comprehensive paid media strategies across digital, retail media networks, e-commerce, and media partnerships
Proven track record in overseeing multi-channel paid media programs including paid search, paid social, display, programmatic, retail media networks, and e-commerce-driven placements
Experience in establishing KPIs and measurement frameworks that connect paid media performance to commerce outcomes
Ability to analyze and interpret retail sales, shopper, and e-commerce data
Strong relationship management skills with media partners, publishers, retail media networks, and platform representatives
Experience in collaborating closely with creative, content, insights, and communications teams
Ability to serve as a strategic advisor to senior leadership on paid media, retail media, and e-commerce trends, opportunities, and risks
Knowledge of industry trends, emerging retail media models, commerce innovation, and new technologies
Company
Dairy Management Inc.
Dairy Management Inc.™ (DMI) is funded by America’s 29,000 dairy farmers, as well as dairy importers.
Founded in 1915
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Barbara O'Brien
President & CEO
Quinton Baily
Chief Financial Officer & Executive Vice President, Finance
Recent News
2025-01-02
Company data provided by crunchbase