Parallel · 10 hours ago
AI Copy Specialist
United States
Full-time
Remote
Entry, Mid Level
2+ years expParallel is one of the largest multi-state cannabis companies in the United States, and they are seeking an AI Copy Specialist to produce high-quality copy across digital channels. This role involves creating, revising, and optimizing copy to support customer engagement and brand consistency while ensuring compliance with regulatory standards in the cannabis industry.
CannabisHealth CarePersonal HealthTherapeuticsWellness
Responsibilities
Write, edit, and optimize copy for emails, SMS campaigns, website content, product descriptions, in-store signage, social media captions, and blog posts
Use generative AI tools (e.g., ChatGPT / GPT-5, Claude, Jasper, etc.) to expand, refine, or localize copy while maintaining brand tone and accuracy
Apply prompt-writing techniques to improve output consistency and creativity
Maintain and update content libraries, copy templates, and brand language glossaries
Work with compliance/legal to ensure all messaging meets state cannabis advertising laws (age gating, claim restrictions, disclaimers)
Collaborate with CRM/e-commerce team to test subject lines, CTAs, and messaging variations
Localize copy to reflect market differences between MA and FL (product offerings, promotions, regulations)
Monitor brand voice consistency and flag messaging that deviates
Track and apply performance insights (open rate, click-through rate, conversion rate)
Participate in brainstorming sessions for campaigns and product launches
Qualification
Required
Age 21 or over (Industry Requirement)
High School Diploma or equivalent (Industry Requirement)
Valid Government-Issued Photo ID (Industry Requirement)
Preferred
2–5 years of copywriting, content writing, or marketing communications experience
Demonstrated experience using AI writing tools with strong manual editing ability
Excellent grammar, clarity, and tone-of-voice control
Ability to work fast under tight deadlines and handle multiple requests
Comfort working in a regulated industry or following compliance review processes
Experience in cannabis, healthcare, wellness, or CPG
Familiarity with state-specific cannabis advertising restrictions
Experience with email/CRM tools (Klaviyo, Braze, Salesforce MC, etc.)
Benefits
Employee discount
Consistent, reliable benefits; Full medical/vision/dental, 401k with possibility of a company match, access to company-sponsored well-being programs.
Balance and flexibility; paid time off, paid parental leave, flexible work arrangements.
Tuition Reimbursement Programs
Pet Insurance
Company
Parallel
Parallel cultivates, produces, and processes cannabis for medical purposes.
1001-5000 employees
H1B Sponsorship
Parallel has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (3)
2023 (1)
2020 (1)
Funding
Current Stage
Late StageTotal Funding
$365.74MKey Investors
SunStreamEdward Brown
2022-12-08Debt Financing· $10M
2021-01-01Series Unknown
2019-06-27Series D· $100M
Leadership Team
Barry Jones
Chief Financial Officer
Lynnette F.
Chief Operating Officer
Recent News
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Company data provided by crunchbase