Elite Insurance Partners · 17 hours ago
Paid Media Specialist – (Video/TV/SEM)
Elite Insurance Partners (EIP) is a nationally recognized insurance brokerage and marketing organization based in Tampa, Florida. They are seeking a Paid Media Specialist with strong video advertising and media buying experience to scale and manage their paid media efforts, focusing on video advertising across various platforms.
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Responsibilities
Plan, execute, and optimize large-scale video advertising campaigns across Connected TV (CTV), OTT, Programmatic Video, YouTube etc
Manage and support paid campaigns across Google Ads, Microsoft Ads, Meta, and TikTok
Own campaign performance end-to-end, including pacing, spend efficiency, ROI, and optimization decisions
Analyze video creative performance, audience targeting, and placements to drive continuous improvement
Collaborate with creative teams to guide video messaging, testing, and iteration
Monitor campaign performance daily and make confident, independent optimization decisions
Assist with attribution, conversion tracking, reporting, and performance insights for leadership
Qualification
Required
3+ years of hands-on experience in paid media with a strong emphasis on video advertising
Direct experience managing CTV, OTT, Programmatic Video, and YouTube ad campaigns
Experience managing paid media across Google Ads, Meta, TikTok, and Microsoft Ads
Proven experience managing monthly video ad budgets in the tens of thousands or higher
Strong understanding of video KPIs, attribution models, and optimization strategies
Experience working in fast-paced, performance-driven environments
Ability to take ownership of high-impact decisions independently
Preferred
Background in direct-response or lead generation marketing
Experience in insurance, healthcare, or other regulated industries (a plus)
Bachelor's degree in Marketing, Communications, or related field preferred
Benefits
401(k) with 3.5% company match after one year
Generous paid time off and paid holidays
Comprehensive medical, dental, vision, life, and disability insurance
On-site gym, massage chair lounge, and chef-prepared café meals
Collaborative, high-performance culture with room for growth