Mercedes-Benz in the UK · 20 hours ago
Brand Marketing Summer (STAR) Intern
Mercedes-Benz USA is responsible for the sales, marketing and service of all Mercedes-Benz and Maybach products in the United States. The Brand Marketing Intern will support the Brand Marketing team in delivering innovative, data-driven marketing campaigns across various channels and contribute to the planning and execution of new model launches and sales campaigns.
AutomotiveManufacturingSales Automation
Responsibilities
Campaign support: Assist with planning, trafficking, and QA for integrated campaigns (social, digital, video, OLV, and select traditional)
Help manage timelines, status docs, and asset trackers to keep campaigns on schedule
Social media: Review copy, build content calendars, route assets for approvals, and support growth of MBUSA accounts
Content production: Coordinate deliverables for photo/video shoots and short form content; support versioning for various platforms
Measurement & insights: Analyze campaign performance, help build reports, and summarize learnings to inform optimization and creative iteration
Market & competitor scanning: Monitor competitive activity, cultural trends, and platform shifts; compile POVs to inform messaging, targeting, and creative
Cross functional collaboration: Partner with Media, Retail Marketing (Tier 3), Corporate Communications, and Legal to ensure alignment on messaging, measurement, and governance
Agency/vendor coordination: Help route briefs and feedback to external agencies
Qualification
Required
Must be a rising junior or rising senior enrolled in a Bachelor's program
Strong written storytelling and concise presentation skills
Proficiency in Excel and PowerPoint
Familiarity with major social platforms (Instagram, TikTok, YouTube, X, LinkedIn) and emerging formats
Organized, detail oriented, and comfortable juggling multiple deadlines in a fast paced environment
Preferred
Preferred concentration of study: Marketing
Preferred concentration of study: Communications
Preferred concentration of study: Advertising
Preferred concentration of study: Analytics
Preferred concentration of study: Related field
Company
Mercedes-Benz in the UK
Mercedes-Benz, a Mercedes-Benz Group AG company, is one of the most well known and established premium brands in the world.
Funding
Current Stage
Late StageRecent News
2026-01-07
Company data provided by crunchbase