Candescent · 22 hours ago
Event Marketing Manager
Atlanta, GA
Full-time
Hybrid
Senior Level
5+ years expCandescent is a leading cloud-based digital banking solutions provider for financial institutions, transforming digital banking with intelligent solutions. The Event Marketing Manager will be responsible for planning, managing, and executing Candescent’s participation in industry conferences and events, ensuring alignment with marketing objectives and delivering high-impact experiences.
BankingFinancial ServicesSaaS
Responsibilities
Manage the end-to-end execution of Candescent’s participation in industry conferences, trade shows, and third-party events, from planning through on-site delivery and post-event follow-up
Report to the Head of Experiential Marketing and work as part of the Experiential Marketing team to operationalize Candescent’s industry event strategy, ensuring alignment with GTM priorities, target audiences, and marketing objectives
Translate high-level event goals into clear execution plans, timelines, budgets, and deliverables for each event
Own all logistical planning for assigned events, including sponsorship fulfillment, booth logistics, shipping, staffing plans, registrations, on-site schedules, and vendor coordination
Serve as the primary point of contact for event organizers and internal stakeholders to ensure flawless execution and clear communication
Ensure consistent brand representation across booths, signage, messaging, demos, and on-site experiences in alignment with Candescent brand standards
Partner closely with Sales and Account teams to support customer meetings, hosted events, and on-site engagement opportunities tied to priority accounts and prospects
Collaborate with Product Marketing and Product teams to ensure messaging, demos, and content align with event audiences and objectives
Coordinate with Brand and Communications teams to ensure cohesive visual and experiential execution
Support the definition and tracking of success metrics for industry events, including engagement, meetings held, pipeline influence, and qualitative feedback
Gather post-event insights, feedback, and learnings to inform continuous improvement and future planning
Contribute to post-event reporting and internal readouts for Marketing and Sales leadership
Help establish and follow standardized processes, playbooks, and tools for industry event execution to ensure consistency and efficiency
Identify opportunities to improve workflows, vendor coordination, and on-site operations
Stay current on industry event trends, formats, and best practices to continually elevate Candescent’s presence
Qualification
Required
5–8+ years of experience in event marketing, experiential marketing, or field marketing, with a strong emphasis on third-party or industry events
Proven ability to manage multiple events simultaneously in fast-paced, deadline-driven environments
Strong project management, organizational, and time-management skills with exceptional attention to detail
Excellent written and verbal communication skills
Comfortable collaborating cross-functionally with Sales, Marketing, Product, and external vendors
Solution-oriented, adaptable, and calm under pressure, especially on-site
Willingness to travel as required to support key industry events
Hybrid role
Preferred
Bachelor's degree in Business, Marketing or Communications, or related field preferred
Experience in B2B, SaaS, FinTech, or technology environments preferred
Company
Candescent
Candescent is a digital banking platform that offers online banking, account openings, and digital transaction services.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Donald Chesnut
Chief Design Officer
Gareth Gaston
Chief Product Officer
Recent News
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