M&T Bank · 21 hours ago
Senior User Experience Content Strategist
Buffalo, NY
Full-time
Hybrid
Senior Level
$75K/yr - $124K/yr
5+ years expM&T Bank is seeking a Senior User Experience Content Strategist to lead the development of unified messaging and experience strategies for digital identity products and services. This role involves setting the foundation for enterprise-wide transformation by championing secure, seamless, and user-centric experiences at every touchpoint.
Financial Services
Responsibilities
Lead unified content strategy for enterprise digital transformation, starting with retail consumer experience and scaling across business lines
Set strategic direction for retail consumer messaging, guiding the Northstar vision and ensuring secure, user-centric communications
Develop and refine content for CIAM solutions, including MFA, password management, login flows, and unified account management
Align content initiatives with Northstar strategy and modernization goals for scalable, long-term impact
Plan and execute phased content delivery, adapting strategies for multiple business areas and supporting iterative improvement
Collaborate with cross-functional teams to ensure messaging meets business, regulatory, and user requirements
Advocate for user-centered messaging through research, testing, and data-driven insights
Promote brand values and belonging across all digital channels
Use data and metrics to identify opportunities for ongoing content enhancements
Adhere to company risk, regulatory, and internal control standards
Complete other related duties as assigned
Qualification
Required
Bachelor's degree and at least 5 years of related experience, or 9 years combined higher education and/or work experience, including 5 years relevant experience
Background in user experience, ideally demonstrated through an online portfolio
Proven ability to translate complex concepts into clear, engaging copy
Experience with innovative thinking, stakeholder collaboration, and delivering results
Skilled in clarifying ambiguity through content
Knowledge of accessibility standards, cross-platform issues, mobile interfaces, and systems-thinking
Proficiency with modern design, prototyping, and collaboration tools
Effective working with multidisciplinary teams
Strong skills in content organization, information hierarchy, time management, problem solving, critical thinking, communication, and collaboration
Preferred
Master's degree in a related field
Experience supporting the full product development lifecycle
Ability to create use cases, flow diagrams, prototypes, scenarios, and wireframes
Familiarity with best practices for desktop, mobile, and web applications
Experience collaborating with Product Managers, Designers, and Marketers
Financial industry experience a plus
Company
M&T Bank
Great companies have an enduring sense of purpose.
10001+ employees
H1B Sponsorship
M&T Bank has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (116)
2024 (113)
2023 (84)
2022 (103)
2021 (42)
Funding
Current Stage
Late StageLeadership Team
René Jones
Chairman & Chief Executive Officer
Dan Saper
•Co-Founder/Co-Chairman of Welcome to M&T Bank Affinity Group, Western New York Chapter
Recent News
2025-10-07
2025-10-06
Company data provided by crunchbase