Western Governors University · 12 hours ago
Marketing Manager - WGU School of Technology, Salt Lake City, UT
SLC Metro Area
Full-time
Onsite
Mid Level
$73K/yr - $109K/yr
4+ years expWestern Governors University is dedicated to expanding access to higher education through innovative online programs. The Marketing Manager will execute marketing strategies to support brand development and student growth while collaborating closely with academic teams to achieve program objectives.
Higher Education
Responsibilities
Manage new college-specific campaigns and strategies to support college goals, from helping director on strategy brief creation through to delivery of final creative
Manage new product launch and product redevelopment process, including development of new creative and launch of program-specific initiatives
Help develop annual college marketing strategy, including goals with measurable KPIs, audiences, and messaging for brand/paid media, content, and partnerships. Help track campaigns, launches, and follow up across strategy
Understand college target forecasts, monthly adjustments, and strategies/tactics for hitting targets. Help launch specific tactics and initiatives to drive growth
Build relationships of trust with college program cluster teams – academic deans and program chairs
Understand and stay up on external and internal factors influencing college performance. Read industry publications and news to understand our students and prospects and the industry the college serves
Translate college strategy into tactical execution by working with the college director to understand goals and audiences
Research new audience targeting, industry publications, industry groups and associations, and other program level marketing opportunities
Work closely with the internal and agency creative teams to ensure that creative requests are accurate, on time, and on brand
Research strategic program and audience media placements, develop plans and budgets, manage creative requests and production
Performs other related duties as assigned
Qualification
Required
Bachelor's degree in Marketing, a related field, or equivalent experience
Four (4) years of related marketing experience
Preferred
Client-facing agency experience
Industry experience in higher education and/or areas relevant to WGU colleges (e.g., healthcare, K12 education, IT)
Benefits
Bonuses
Medical, dental, vision, telehealth and mental healthcare
Health savings account and flexible spending account
Basic and voluntary life insurance
Disability coverage
Accident, critical illness and hospital indemnity supplemental coverages
Legal and identity theft coverage
Retirement savings plan
Wellbeing program
Discounted WGU tuition
Flexible paid time off for rest and relaxation with no need for accrual
Flexible paid sick time with no need for accrual
11 paid holidays
Other paid leaves, including up to 12 weeks of parental leave
Company
Western Governors University
Western Governors University focuses on improving lives by creating pathways to opportunity for its students.
5001-10000 employees
H1B Sponsorship
Western Governors University has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6)
2024 (4)
2023 (12)
2022 (30)
2021 (17)
2020 (37)
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Kauffman Foundation
2025-05-08Grant
Leadership Team
Stephen Herzig
Vice President of Enterprise Solutions
Kacey Thorne
Senior Director, Academic Strategic Initiatives
Recent News
2025-12-02
Company data provided by crunchbase