UniFide CST Scale Systems · 23 hours ago
Director of Sales
La Crosse,WI,US
Full-time
Onsite
Director/Executive
6+ years expUniFide CST is a primary distributor of weighing systems and data collection software, seeking a Director of Sales to lead and coordinate all sales-related activities. The role focuses on building teams, driving accountability, and executing strategic sales initiatives to ensure profitability and sustainable growth.
HardwareIndustrial
Responsibilities
Define and execute sales and marketing strategies that align with company priorities
Lead, coach, and regularly spend time in the field with sales representatives
Set clear expectations, inspect performance, and drive accountability
Re-establish stagnant accounts and develop new customer relationships
Use CRM and pipeline data to forecast accurately and guide decision-making
Review financials, margins, and activity reports to improve productivity and profitability
Partner closely with Operations to ensure seamless handoff from sale to installation
Lead product and solution development to meet evolving customer needs
Build strong vendor and partner relationships to deliver competitive, value-driven solutions
Qualification
Required
A Bachelor's degree in business, sales, marketing, or a related field
6-10 years of proven sales leadership experience
A track record of building or scaling sales teams
A strong strategic and business mindset with financial discipline
The ability to coach, challenge, and develop sales professionals
A customer-first approach rooted in long-term solutions
Excellent communication skills across teams, customers, and partners
Benefits
Company vehicle and equipment
Competitive salary + commission (no cap on commissions)
Health, dental, life, and vision insurance
3 weeks of PTO
401(k) with company match
Company
UniFide CST Scale Systems
Experience: Over 70 years of Scale Industry Expertise throughout the Tri-State Area Technicians with over 100 years of combined Scale Service, Installation, and Calibration experience.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase