iFIT · 11 hours ago
Director, GTM Software Product Marketing
United States
Full-time
Remote
Director/Executive
$140K/yr - $180K/yr
7+ years expiFIT is a health and fitness platform that integrates various elements of health into a seamless interactive experience. They are seeking a strategic and dynamic Director of Go-To-Market (GTM) to lead the GTM strategy for their software products, collaborating with cross-functional teams to ensure successful product launches and drive adoption and revenue growth.
FitnessSubscription ServiceTrainingWellness
Responsibilities
Own the end to end go to market strategy for iFIT’s software products, ensuring every launch is clear, differentiated, and drives measurable adoption, engagement, and revenue impact
Act as the connective tissue across Product, Engineering, Sales, and Marketing, aligning teams around a single narrative, launch plan, and set of priorities so software launches land smoothly and on time
Be the voice of the customer and the market, using data, research, and insights to shape positioning, messaging, and launch strategy that resonates with users and stands out in a competitive SaaS landscape
Hold yourself and the organization accountable to results by defining success metrics, tracking performance, and continuously refining GTM strategies to improve outcomes over time
Lead the creation and execution of comprehensive GTM strategies for all new software product launches, ensuring alignment with iFIT’s software business objectives and overall company goals
Collaborate closely with cross-functional teams including Product, Engineering, Marketing, and Sales to drive the seamless execution of GTM plans
Conduct market research, user research, and competitor analysis to inform software product positioning, messaging, and target audience strategies
Develop and implement marketing campaigns and sales enablement strategies to ensure strong product adoption, customer retention, and engagement
Own the messaging and positioning of our software products, ensuring they resonate with our target audiences and stand out in the market
Oversee the product launch process from strategy through execution, ensuring all stakeholders are aligned and key milestones are achieved
Track and analyze performance metrics (KPIs) to measure the effectiveness of GTM strategies, adjusting tactics as necessary to drive success
Work alongside the sales team to develop training materials, sales tools, and product collateral that empower them to sell the software products effectively
Own the software product launch timeline, collaborating with all relevant teams to ensure timely delivery and market readiness
Manage the budget for software product launches, ensuring efficient and impactful marketing efforts
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
7+ years of experience in product marketing, with a focus on Go-To-Market strategies for software products (experience in the fitness or tech industry is highly preferred)
Proven experience in leading GTM strategies and launching successful software products
Strong understanding of SaaS products, digital product ecosystems, and software market dynamics
Deep expertise in product positioning, market segmentation, and customer journey optimization for software solutions
Excellent communication skills, with the ability to collaborate and influence teams at all levels of the organization
Strong project management skills, with the ability to prioritize and manage multiple initiatives simultaneously
Data-driven, with a passion for understanding customer needs and driving product adoption
Experience with sales enablement, creating impactful training materials, and working directly with sales teams
Preferred
MBA preferred
Experience in the fitness or tech industry is highly preferred
Company
iFIT
IFIT is a global subscription technology company that provides interactive personal training.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$580MKey Investors
L CattertonPlanet Fitness
2022-02-28Private Equity· $355M
2022-02-28Debt Financing
2021-03-17Series B· $25M
Leadership Team
Mark Watterson
CEO, iFIT Commercial
Chase Brammer
Chief Technology Officer
Recent News
bloomberglaw.com
2025-11-26
The Seattle Times
2025-10-23
Company data provided by crunchbase