Avantpage · 1 day ago
Growth Marketing Coordinator (Remote)
United States
Full-time
Remote
Mid Level
3+ years expAvantpage is a translation provider committed to empowering immigrant and LEP communities through language access. The Growth Marketing Coordinator will take ownership of multichannel marketing campaigns, collaborating with various departments to drive brand impact and revenue.
Translation Service
Responsibilities
Plan, launch and manage integrated marketing campaigns that support the different stages in our buyer funnel: awareness, consideration, decision and retention
Collaborate with Head of Marketing and Marketing Specialist to align messaging and creative assets across all touchpoints
Create campaign briefs and manage timelines, budgets, and KPIs for each initiative
Support ABM initiatives by developing target account lists, customizing outreach, and aligning campaigns with Sales
Execute personalized campaigns for high-value accounts across email, paid, and direct mail channels
Collaborate with design/marketing specialist to continuously test and improve website conversion rates (CRO)
Work with agency to monitor and report on keyword rankings, traffic trends, and content gaps
Work with Agency to execute paid search, social, and retargeting campaigns with clear targeting, messaging, and creative testing plans
Manage campaign budgets, optimizing for pipeline contribution and lead quality
Build and grow our presence in LinkedIn and any channel that is relevant to our target audience
Together with the Head of Marketing, plan and execute in-person and virtual events (webinars, roundtables, trade shows, etc.)
Coordinate logistics, develop promotional materials, manage attendee engagement, and follow-up strategies
Partner with Sales to maximize ROI from events and drive qualified leads
Define and report on campaign KPIs such as MQLs, conversion rates, CPL, CAC and pipeline influence
Deliver regular insights and recommendations to improve future campaigns
Ensure lead handoff, attribution, and follow-up processes are tight and trackable
Qualification
Required
3-5 years of experience in B2B marketing, with a focus on growth marketing, demand generation, or integrated campaigns
Proven track record in planning and executing multichannel campaigns (ABM, paid media, events, SEO, and social) that drive measurable pipeline and revenue impact
Strong understanding of the B2B buyer journey and ability to map content and tactics to each stage of the funnel
Proficiency in Google Ads, LinkedIn Campaign Manager, and SEO tools (e.g., SEMrush, Google Analytics, Search Console)
Comfortable managing event logistics (in-person and virtual), from planning through post-event follow-up and ROI tracking
Strong analytical mindset, able to track KPIs such as MQLs, CPL, CAC, conversion rates, and campaign ROI, and translate data into actionable insights
Excellent project management skills, with the ability to juggle multiple campaigns, stakeholders, and deadlines
Exceptional collaboration and communication skills, with experience partnering closely with Sales, Product, and Content teams
Creative and strategic thinker with a test-and-learn mentality, constantly optimizing for performance and impact
Preferred
Hands-on experience managing HubSpot (CRM and Marketing Hub) for campaign execution, automation, and reporting
Experience in language services, SaaS, or other regulated industries such as healthcare or government
Benefits
Joining a vibrant multicultural team spread across the Americas, Asia, Africa and Europe
Professional development and growth opportunities in the localization industry
Training in new tools, technologies, and processes
Energetic, multicultural, and empathetic working environment
Company
Avantpage
Avantpage empowers immigrants to achieve their American dream through trusted language Services.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Luis Miguel Musi
CEO
Company data provided by crunchbase