Elderwood · 19 hours ago
Manager of Business Development
Elderwood Administrative Services
Full-time
Onsite
Mid Level
$65K/yr - $80K/yr
3+ years expElderwood is seeking a Manager of Business Development to lead strategic sales and marketing efforts across assigned facilities, supporting both Elderwood Village at St. Gregory Court and Elderwood Village at Bassett Park. This role is responsible for market development, referral growth, and enhancing brand presence while collaborating with facility leadership to strengthen relationships and expand into new markets.
Health Care
Responsibilities
Own and execute site-specific business development strategies to strengthen existing markets and penetrate new ones
Partner closely with facility Administrators to set monthly objectives, growth targets, and development goals
Conduct ongoing market and demographic analysis to identify trends, competitive positioning, and payer mix opportunities
Translate market insights into actionable business plans that drive referrals, awareness, and census growth
Build and maintain strong, professional relationships with referral sources, community partners, and key stakeholders
Lead and support facility-based marketing and business development events aligned with strategic goals
Track, analyze, and report on performance metrics including referrals, contacts, market activity, and plan effectiveness
Serve as a visible ambassador of the Elderwood brand, ensuring consistency, professionalism, and trust in every interaction
Depending on assignment, this role may also provide oversight and coordination of Admissions, Liaison, and Marketing personnel to support overall census management
Qualification
Required
Associate degree required (Bachelor's preferred) in marketing, management, or a related field
Minimum 3 years of experience in business development, sales, lead generation, or a related role
Proven ability to develop and execute sales-based business plans that drive growth and awareness
Strong analytical skills with experience assessing market trends, payer mix, and census drivers
Confident communicator with comfort in public speaking, presentations, and relationship-based selling
Self-starter who works well autonomously and adapts quickly to changing priorities
Valid driver's license and ability to travel regularly within the assigned region
This position requires regular interaction with residents, coworkers, visitors, and/or supervisors. In order to ensure a safe work environment for residents, coworkers, visitors, and/or supervisors of the Company, and to permit unfettered communication between the employee and those residents, coworkers, visitors, and supervisors, this position requires that the employee be able to read, write, speak, and understand the English language at an intermediate or more advanced level
Preferred
Bachelor's preferred in marketing, management, or a related field
Healthcare, skilled nursing, or post-acute experience strongly preferred
Company
Elderwood
Elderwood senior care
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Phil Quillard
Chief Operating Officer
Recent News
Buffalo Business First
2025-03-01
Company data provided by crunchbase