Philip Morris International U.S. · 7 hours ago
Head of Digital Loyalty
Stamford, CT
Full-time
Onsite
Director/Executive
10+ years expPhilip Morris International (PMI) is transforming its business to deliver a smoke-free future. The Head of Digital Loyalty, Trade Marketing is responsible for developing and implementing a long-term strategy for digital loyalty platforms, aiming to convert traditional tobacco product users to modern, smoke-free alternatives while collaborating with various commercial teams.
Consumer Goods
Responsibilities
Build a best-in-class Digital Loyalty strategy and organization in collaboration with an array of cross-functional partners throughout the Commercial organization
Develop and implement strategic and innovative solutions to enhance the effectiveness and strategic alignment of the Digital Loyalty Program we have today, leveraging advanced analytics and market insights, while improving processes and outcomes over time
Lead the evolution of the Digital Loyalty Program to support multi-category excellence, understanding how offer across brands, channels and time can most effectively drive towards a smoke-free future
Build execution strategies that integrate seamlessly across traditional and digital retail formats ensuring relevance across an evolving shopper path to purchase
Oversee the creation of digital loyalty programs that deliver differentiated value to priority customers, with a focus on test-learn-scale methodology and promotional effectiveness
Ensure real-time feedback from field execution forces, retail and shopper insights is imbedded into both strategic and tactical planning processes
In collaboration with Director, Trade Marketing and Commercial teams, champion ROI-driven trade investment to ensure Digital Loyalty Program funds are allocated strategically, tracked rigorously and deliver sustainable growth
Develop preferred relationships with key customer's key decision-makers at all levels within the customer organization to add value to Joint Business Planning and Top-to-Top retail engagements
Establish KPIs and performance frameworks to measure ROI, consumer engagement, and incremental value from loyalty initiatives
Lead and inspire a high-performing team (13 professionals), fostering collaboration, agility, and continuous improvement
Qualification
Required
Bachelor's degree in Marketing, Business, Digital Commerce, or related field or equivalent experience in digital loyalty strategy and key account engagement
10+ years of progressive experience in trade marketing, digital loyalty, CRM, or retail media within CPG or regulated industries
Proven expertise in digital loyalty program design and execution, including retailer integration and partnership development
Strong track record of data-driven decision-making, leveraging advanced analytics and insights to deliver measurable business results
Experience leading large teams and managing complex, cross-functional projects in dynamic environments
Demonstrated ability to drive transformation, implement change-management strategies, and scale new capabilities
Hands-on experience with retailer loyalty ecosystems, personalization, and promotional mechanics
Commercial acumen with a focus on ROI, value-based growth, and balancing brand health with customer objectives
Strategic leadership with ability to set vision and translate into actionable plans
Advanced analytical and problem-solving skills, including proficiency in interpreting complex data sets
Exceptional stakeholder management and influencing skills across internal and external senior leadership
Strong communication and storytelling abilities, capable of crafting compelling, fact-based presentations
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint); familiarity with data visualization tools is a plus
Agility and adaptability to thrive in fast-paced, evolving environments
Team development and coaching skills to build high-performing, collaborative teams
Benefits
Great medical, dental and vision coverage
401k with a generous company match
Incredible wellness benefits
Commuter benefits
Pet insurance
Generous PTO
Company
Philip Morris International U.S.
Philip Morris International’s U.S. businesses (PMI U.S.) are invested in America’s future.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Becca VanderBush
Senior Human Resources Business Partner
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