Neighborly® · 3 days ago
Sr. Local Performance Marketing Specialist
Irving, TX
Full-time
Hybrid
Senior Level
5+ years expNeighborly is a hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. The Sr. Local Performance Marketing Specialist will monitor and coach franchise owners on their marketing plans, focusing on customer growth and marketing performance metrics.
Business DevelopmentFranchiseManagement ConsultingService Industry
Responsibilities
Monitor, track and coach franchise business owners on their local integrated marketing plans, channel/tactic mix and programs that align with the customer journey and marketing funnel, while delivering on acquisition, retention, reactivation, and loyalty goals for overall customer growth
Monitor key marketing performance metrics, both online and offline customer and engagement analytics, with emphasis on franchise owners total qualified leads, cost per lead, and focus on those franchise owners not achieving target lead and revenue objectives
Present pre-opening and grand-opening marketing plans during onboarding training sessions, and coach franchise business owners on their first- and second-year integrated marketing plan recommendations to deliver break-even targets
Sell in local programs with recommendations provided to individual franchise owners, and/or capture of their local marketing plan
Develop roll up reporting on franchise business owner participation in key programs that drive qualified leads and revenue; supporting your manager in analytics review and monitoring performance KPI’s
Qualification
Required
5+ years marketing experience ideally within a franchise service or retail industry
5+ years' experience with digital marketing, highly analytical and data-driven
Strong track record of delivering results in a high growth environment, with the ability to interpret, analyze and present metrics and trends
Possess excellent diplomatic skills and relationship building qualities
Outstanding communication skills (written and verbal) and ability to influence at all levels within the organization
Four-year college degree in Marketing or related field
Hybrid working model required. Monday-Wednesday in office, Thursday/Friday from home
Benefits
Competitive Pay: Commensurate with experience
Benefits: Check out our benefits offerings here: + Neighborly Benefits (flimp.live)
Financial Benefits: Equity and bonus opportunities
Company
Neighborly®
Neighborly brands repair, maintain, and enhance properties — to make life easier and more enjoyable for homeowners.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2021-07-09Acquired
Leadership Team
Michael A Davis
Chief Executive Officer
Mike Bidwell
President and CEO
Recent News
2025-05-20
2023-10-16
Company data provided by crunchbase