Kerr Dental · 16 hours ago
Director, Downstream Marketing
Brea, CA
Full-time
Onsite
Director/Executive
$164K/yr - $245K/yr
8+ years expKerr Dental is seeking a Director of Downstream Marketing who will be responsible for translating portfolio and brand strategy into effective marketing execution. This role involves leading a marketing team, overseeing product launches, and partnering with sales and external agencies to enhance brand presence and drive growth.
Consumer GoodsHealth CareManufacturingMedical Device
Responsibilities
Lead, coach, and develop a downstream marketing team spanning brand activation, campaigns, content, and sales enablement
Assess existing team capabilities and address gaps through coaching, targeted hiring, and clear role definition
Establish clear priorities, operating rhythms, and performance expectations
Build a culture of accountability, collaboration, and continuous improvement
Create strong alignment and handoffs with upstream marketing and cross-functional partners
Own downstream execution for product launches, including messaging, campaign development, sales tools, and channel activation
Translate upstream strategy and positioning into customer-ready marketing programs
Lead development of integrated campaigns across digital, field, events, education, and distribution channels
Ensure consistent, differentiated brand expression across all customer touchpoints
Serve as the primary lead for creative, digital, media, and content agencies
Develop clear briefs, timelines, budgets, and success metrics for agency partners
Push for creative excellence while balancing speed, cost, and commercial impact
Evaluate and evolve the agency ecosystem to ensure the right capabilities are in place
Partner with Sales leadership to deliver practical, high-impact selling tools and programs
Oversee development of content and materials that improve adoption, utilization, and customer confidence
Ensure marketing outputs are grounded in real customer and clinician insights
Use data and analytics to evaluate campaign performance and guide optimization
Apply a test-and-learn mindset across digital, content, and demand-driven initiatives
Balance creativity with discipline, using insights to inform decisions and investments
Own downstream marketing budgets and agency spend with a clear ROI focus
Qualification
Required
Bachelor's degree in Marketing, Business, or related field
8+ years of progressive marketing experience with significant downstream ownership
5+ years leading and developing marketing teams
Demonstrated experience managing external agencies and creative partners
Proven success launching products and campaigns that drive growth
Willingness to travel up to approximately 30%
Must reside within a commutable distance to Brea, CA or Pomona, CA. This is NOT a remote opportunity
Preferred
MBA preferred
10+ years of diversified business experience, global preferred
Experience in dental industry
Strong leadership skills, program management abilities and demonstrated success influencing a global team
Solid organizational skills; Able to handle multiple tasks/projects simultaneously
Strong problem-solving skills, ability to thrive in a fast-paced, challenging environment, strong desire to learn
Benefits
Annual performance bonus
Medical/dental/vision benefits
401K match
Company
Kerr Dental
Kerr is a premier dental solutions provider committed to exceptional customer experience.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
EQT
2009-11-13Acquired
2005-12-07Debt Financing
Leadership Team
Laura Woodruff
Director of Corporate Accounts/Channel Partners - Equipment, Technology & Software
Mai D'Errico
DSO Business Development Partner / South TX
Recent News
2025-09-10
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