Mennonite Village Continuing Care Retirement Community · 3 days ago
Director of Sales and Marketing
Albany,OR,US
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expMennonite Village Continuing Care Retirement Community has been serving the Mid-Willamette Valley for over 78 years and is seeking an experienced Director of Sales and Marketing to lead their strategic marketing and communications efforts during a significant expansion. This role involves ensuring brand visibility, managing sales performance, and fostering strong community relationships to support census growth and uphold the organization's mission.
CommunitiesHealth CareNon ProfitNursing and Residential CareRetirement
Responsibilities
Create and execute comprehensive strategic marketing and communications plans that strengthen brand visibility, support census growth, and advance long-term organizational priorities across a multi-level-of-care CCRC
Provide strategic leadership and oversight of sales performance and census outcomes across all levels of care, including inquiry-to-move-in conversion, waitlist management and occupancy targets
Direct the generation and management of qualified leads through a diverse mix of channels, including traditional advertising, digital marketing, referral partnerships, educational outreach, and community events
Serve as a trusted advisor to the CEO and executive leadership team, providing strategic communications counsel and support for growth initiatives, organizational change, and community reputation
Lead market, demographic, competitor, and referral analysis to inform positioning, growth strategy, and decision-making
Ensure consistent, mission-aligned brand messaging across all digital, print, advertising, and resident-facing communications
Build and sustain strong referral relationships that support qualified census growth and long-term community presence
Lead strategic marketing and census planning for campus expansion or repositioning, including pre-sales strategy, priority deposits program, and phased openings
Manage the marketing budget and performance metrics, translating results into strategic adjustments and responsible use of resources
Lead and develop the marketing team while partnering closely with executive, clinical, and operational leaders
Ensure marketing and census practices uphold dignity, transparency, HIPAA compliance, and high-quality resident and family experience
Qualification
Required
5+ years of progressive marketing leadership in senior living, including direct experience in a CCRC/Life Plan Community
Deep understanding of the resident journey across IL, AL, MC, and SNF, including care transitions and referral dynamics
Demonstrated success driving census growth at scale
Proven people leadership experience hiring, coaching, and developing high-performing teams
Proficiency in digital marketing and analytics
Experience managing media relations and online reputation at community scale
Working knowledge of Adobe creative cloud
Proficiency with CRM management and advanced Microsoft Office skills
Strong communication and relationship-building skills with residents, families, referral partners, and internal stakeholders
Data-driven, strategic thinker with strong organizational judgement
Commitment to privacy, ethics, and regulatory compliance (HIPAA)
Ability to work occasional evenings/weekends; valid driver's license
Preferred
Experience leading marketing for a major CCRC campus expansion, new building, service line launch, or large-scale repositioning
Benefits
Medical, Dental, Vision
Company‑paid Health Reimbursement Account
Life Insurance & optional Flexible Spending Account
Generous paid time off
Employee meal discounts
24/7 access to on‑site gym
Company Retirement contribution after 2 years of employment.
Company
Mennonite Village Continuing Care Retirement Community
Mennonite Village is a not-for-profit, fee-for-service continuing care residential community in Albany, Oregon.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase