Geotab · 5 hours ago
Vice President, Growth
Atlanta, GA
Full-time
Hybrid
Director/Executive
12+ years expGeotab is a global leader in IoT and connected transportation, seeking a Vice President, Growth to oversee the company’s global revenue engine. This role focuses on maintaining a high-velocity growth model and driving strategic initiatives to optimize customer acquisition and revenue growth.
AnalyticsBig DataFleet ManagementInformation TechnologyInternetMobile DevicesSoftware
Responsibilities
Execute the Global Go-To-Market (GTM) strategy by defining the growth roadmap and ensuring acquisition loops are localized for global fleet markets while maintaining centralized efficiency and Geotab’s brand standards
Optimize Full-Funnel Unit Economics (LTV/CAC) by monitoring global marketing spend and focusing on the efficiency of customer acquisition across both direct and indirect channels, specifically accounting for hardware-to-subscription conversion cycles
Orchestrate Performance and Demand Generation to drive Opportunity Pipeline through the centralized management of paid, organic, and lifecycle channels to ensure a steady flow of high-intent pipeline for both direct sales and Geotab’s global reseller network
Evolve Growth Strategies to meet customers where they are. Drive new horizons of growth, adopt new tools & strategies to continue to drive awareness of Geotab’s products & services in an increasingly LLM-first world
Support Reseller Channel Enablement and Co-Marketing in collaboration with Sales and Partnerships to build a "Marketing-as-a-Service" framework that provides partners with the infrastructure, leads, and assets required to scale indirect revenue
Own Growth Infrastructure and Data Attribution by directing the tech stack strategy to ensure data integrity, multi-touch attribution, and real-time reporting of monthly recurring revenue (MRR) and net-new hardware activations
Drive Cross-Functional Alignment with Product and Marketplace by partnering with Engineering to integrate growth-focused features into the user experience and leveraging the Geotab Marketplace to drive ecosystem expansion and customer retention
Provide Organizational Leadership and Mentorship to a high-performance growth team, establishing standardized KPIs, testing methodologies, and operational cadences to ensure a culture of rigorous, data-driven execution
Manage Revenue Forecasting and Strategic Reporting for the executive leadership team, providing transparent, data-backed forecasts of monthly growth trajectories while identifying risks and opportunities in the global telematics pipeline
Oversee the activities, development and performance of team / direct reports
Support Geotab global strategic initiatives
Qualification
Required
12+ years of experience with Growth Marketing in a SaaS company
8+ years of leadership experience
North American SaaS/IoT Pedigree: Extensive experience scaling B2B SaaS or telematics organizations in the North American market, with a deep understanding of hardware-enabled software models
Analytical Mastery of Partner Economics: Expert-level proficiency in SaaS metrics (MRR, NDR, LTV:CAC) and the ability to link marketing activity directly to fleet expansion and hardware activation outcomes
Strategic Global Vision: Demonstrated ability to manage growth at scale across diverse geographies (NA, EMEA, LATAM, APAC), navigating the complexities of international market entry and localized demand gen
Operational Rigor: A background in high-velocity testing environments where monthly revenue targets necessitate a proactive, agile approach to strategy and execution
Benefits
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
Company
Geotab
Geotab is a provider of secure Open Platform telematics technology for GPS fleet management.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Neil Cawse
Founder and Chief Executive Officer
Derek Luke
Chief Operating Officer
Recent News
2026-01-16
Company data provided by crunchbase