Orchestra · 7 hours ago
Associate Director, Influencer Marketing & PR
New York, New York or Los Angeles, California
Full-time
Onsite
Senior Level, Lead/Staff
$102K/yr - $102K/yr
5+ years expOrchestra is a communications company that has acquired several firms and is looking for an Associate Director of Influencer and PR. This role involves managing strategy and client relationships, overseeing integrated campaigns, and mentoring junior staff while driving innovative marketing initiatives for various brands.
MarketingPublic RelationsTelecommunications
Responsibilities
Drive long-term strategy and create tentpole campaigns for a range of clients on both retrainer and project-based engagements
You’ll manage expectations and set goals, timelines, and deliverables, with responsibility for meeting or exceeding client KPIs - both qualitative and quantitative
Originate out-of-the-box ideas that strengthen client’s marketplace positioning and earn attention - whether through press placements or through earned talkability above and beyond paid influencer deliverables
Collaborate across disciplines to create and execute integrated campaigns. Based on the client and the campaign, you may collaborate with Experiential, Paid Media, Strategy, Creative/Content, Measurement, and more
Participate in new business meetings and proposals alongside senior leadership, contributing to business development and growth initiatives
Manage and mentor junior team members and freelancers, ensuring quality and breadth of their work
Provide thought leadership to our team, leading by example for junior team members, elevating our client work and pushing the boundaries of what influencer marketing & PR can achieve, ensuring SGPR remains ahead of industry trends and client expectations
Lead the overall management and execution of paid and earned influencer programming across tiers of influencers and within a variety of platforms (Instagram, TikTok, YouTube, LinkedIn, Substack, Podcast, etc.) including, but not limited to, influencer identification, outreach, negotiation, contracting, etc
Manage budgets ensuring cost-effectiveness and a strong ROI
Maintain a deep and diversified rolodex of influencer and agent relationships with a demonstrated ability to negotiate efficient rates for clients
Develop insights that capture both quantitative and qualitative results based on all relevant metrics including reach, impressions, views, clicks, etc. as well as CPM, CPC, CTR, etc. Knowledge of industry benchmarks and an analytical skillset to understand and interpret numbers for teammates and clients, with a specific emphasis on generating actionable learnings and using them to strengthen future recommendations
Independently generate earned press strategies with message development, target verticals and storylines, and an emphasis on new and evolving media including Substacks and podcasts
Maintain a deep and diversified rolodex of press friendlies you can tap for placements
Track record of securing feature stories and dream placements
Shape ideas generated by Clients and Agency partners for maximum earned impact, including pushing back with diplomacy and steering Clients toward success
Qualification
Required
5-7 years of experience in influencer marketing and earned PR spaces (agency or in-house)
Experience negotiating contracts and creating successful influencer campaigns
Strong network of influencer, agent, and media relationships
Ability to drive long-term strategy and create tentpole campaigns
Manage expectations and set goals, timelines, and deliverables
Originate out-of-the-box ideas for client marketplace positioning
Collaborate across disciplines to execute integrated campaigns
Participate in new business meetings and proposals
Manage and mentor junior team members and freelancers
Provide thought leadership and elevate client work
Lead management and execution of paid and earned influencer programming
Manage budgets ensuring cost-effectiveness and strong ROI
Maintain a deep and diversified rolodex of influencer and agent relationships
Develop insights based on relevant metrics including reach, impressions, views, clicks, etc
Independently generate earned press strategies with message development
Maintain a deep and diversified rolodex of press friendlies
Track record of securing feature stories and dream placements
Shape ideas for maximum earned impact
Strong verbal and written communication skills
Ability to analyze performance and develop actionable insights
Deep knowledge of influencer trends and social platforms
Organizational skills to monitor progress of deliverables and projects
Detail-oriented with a focus on quality and efficiency
High-impact client leadership skills
Benefits
Atypical Time Off - Generous PTO that scales with tenure, in addition to Summer Fridays, Day of Rests for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care
Deep Work Focus - Our Smalls In Sync program ensures you have dedicated time for collaboration and strategic solo work
Comprehensive Benefits - A 100% employer-covered medical plan, 401k match up to 4%, dental, vision, and more
Vibrant Culture - Employee-led committees shape company policy and organize team celebrations from book clubs to outings
Company
Orchestra
Orchestra is an operator of a media and communications company that offers branding, designing, media relations, and other such services.
501-1000 employees
Funding
Current Stage
Late StageRecent News
Company data provided by crunchbase