Barrett Distribution Centers, Inc. · 14 hours ago
Social Media Content Specialist
Franklin, MA
Full-time
Onsite
Mid, Senior Level
$76K/yr - $86K/yr
3+ years expBarrett Distribution Centers is a leader in providing customized third-party logistics and fulfillment services. The Social Media Content Specialist is responsible for creating and managing engaging digital content across various social platforms to enhance brand visibility and audience engagement.
Transportation
Responsibilities
Create, schedule, and post daily/weekly content across LinkedIn, Instagram, Facebook, X, and TikTok
Develop and maintain strategic content calendars aligned with marketing and campaign goals
Write compelling captions, hashtags, and calls to action tailored to target audiences
Design graphics, infographics, and short-form videos using Canva, Adobe Spark, or similar tools
Repurpose blogs, whitepapers, webinars, and other long-form content into social media snippets
Maintain an organized, up-to-date content library
Monitor all social channels for comments, messages, and audience interactions
Respond to inquiries and escalate issues when necessary to protect brand reputation
Support employee advocacy initiatives and executive thought leadership programs
Coordinate live-event social media coverage, including real-time posting and engagement
Track channel performance using analytics tools (platform insights, Google Analytics, etc.)
Prepare and present monthly social media performance reports with insights and recommendations
Monitor platform algorithm changes and adjust strategy accordingly
Manage paid social boosts and targeted ad campaigns across platforms
Track spending and ensure campaigns remain within budget
Collaborate with the marketing team to optimize paid content for reach and conversions
Partner with the sales team to amplify client testimonials, success stories, and case studies
Work closely with marketing, design, and content teams to ensure consistent brand messaging
Ensure all content adheres to brand guidelines, legal requirements, and platform policies
Performs other related duties as assigned
May include up to 25% travel based on business needs
Qualification
Required
Bachelor's degree in marketing, communications, Digital Media or related field. May substitute 8+ years of experience in lieu of degree
Minimum of Three (3)-Five (5) years of experience in social media coordination or content marketing
Strong writing and visual storytelling skills, with a portfolio of past work
Proficiency with Canva, Adobe Spark, or equivalent design tools
Familiarity with social media management platforms (e.g., Hootsuite, Buffer, Sprout Social, Later)
Understanding of social media analytics and performance metrics
Strong organizational and project management abilities
Must demonstrate excellent verbal and written communication skills, the ability to work independently, as well as organizational skills and attention to detail
Excellent time management skills with a proven ability to meet deadlines and the ability to function well in a high-paced and at times stressful environment
Benefits
Health, dental, and vision insurance
Opportunities for advancement – we love to promote from within!
Ongoing training and leadership development
Profit-sharing program – all employees benefit when the company succeeds!
Competitive compensation
Tuition reimbursement
401K savings plan with company match
PTO
A second-to-none culture where you’ll be treated like family and allowed to excel
Company
Barrett Distribution Centers, Inc.
Barrett Distribution Centers is a logistics company that provides Transportation Management services.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Mark Sotir
Chief Compliance Officer and Vice President Safety/Risk
Natalya Fater, SPHR, SHRM-SCP
Chief Human Resources Officer
Recent News
2025-11-04
Company data provided by crunchbase