Razorfish · 17 hours ago
Media Planner
Atlanta, GA
Full-time
Hybrid
Entry Level
$61K/yr - $94K/yr
1+ years expRazorfish is a leading marketing company known for its digital expertise. The Media Planner role involves developing media strategies, planning and buying, and analyzing campaigns across various online channels while serving as a key contact for both internal teams and clients.
AdvertisingInternetSearch EngineWeb Design
Responsibilities
Participates with client and internal team to establish media goals, objectives and strategies for advertising campaigns
Studies demographic data and consumer profiles to identify desired target audiences for online advertising; draws POV from data
Evaluates editorial content and audience composition of a wide range of media vehicles to determine which would most effectively reach target audience
Negotiates independently with publishers
Works cross-functionally (particularly with creative and analytics)
Contributes to media plan and client presentation
Daily internal team contact and ongoing tactical contact with clients
Completes month-end billing in partnership with the account management team
Emerging expertise across Prisma: executes placements, maintains quality control on placements, handles back-end billing
Assists in training and mentorship of Media Coordinators
Participates in shared learning and works with Sr. Media Planners to help put together POVs across the department
Qualification
Required
Bachelor's degree (BA/BS) from a four-year, accredited college or university
1+ years of related experience and/or training, or equivalent combination of education and experience
Has completed a straight-forward media plan independently
Has shown the ability to analyze data and glean relevant insights
Has presented information/plans clearly to clients (in writing and verbally)
Has demonstrated emerging relationship skills (clients, internal team and publishers)
Has developed a good working knowledge of web media process, terms, publishers and products
Has mastered internal planning tools (e.g. Atlas, DoubleClick)
Has demonstrated basic mentoring skills
Benefits
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
Company
Razorfish
Hi there! We’re Razorfish. We see consumers as more than just metrics. We see them as people – wonderful, complex, interesting people.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Josh Campo
CEO
David Hawes
SVP, Executive Client Partner
Company data provided by crunchbase