Robinhood · 14 hours ago
Product Marketing Manager, Crypto - US
New York, NY
Full-time
Onsite
Mid, Senior Level
$106K/yr - $160K/yr
7+ years expRobinhood is on a mission to democratize finance for all, and they are seeking a Product Marketing Manager to drive growth for Robinhood Crypto in the US. In this role, you will lead the go-to-market strategy for new products and features while collaborating with cross-functional teams to enhance customer engagement and adoption.
CryptocurrencyFinTechPrediction MarketsStock ExchangesTrading Platform
Responsibilities
Own product marketing for Robinhood Crypto in the US, leading positioning and go-to-market strategy for new products and features as well as evergreen initiatives that drive adoption and engagement, in close partnership with regional counterparts
Partner with product, lifecycle, performance, creative, social, events, communications, legal, and compliance to define and deliver strategic growth initiatives
Serve as a strategic advisor to product teams, helping inform roadmaps and product improvements based on user insights and market feedback
Develop differentiated narratives and messaging informed by user insights, testing, and a deep understanding of the target audience
Craft marketing plans and creative direction that drive relevance, adoption, and sustained engagement for Robinhood Crypto
Define success metrics and track impact in partnership with product and data science teams, ensuring alignment with legal and compliance requirements
Be a strong customer champion, creative marketer, and problem solver
Qualification
Required
7+ years experience in product marketing (or adjacent consumer growth/product roles) in tech
Strong go-to-market leadership, including shaping positioning, messaging, and integrated launch plans across channels
Ability to break down complex concepts so they're simple, clear, and human
Strong relationship-building skills and ability to lead cross-functionally through influence
Data-informed decision making, including familiarity with experimentation and performance measurement
Fluency across key marketing channels (e.g., lifecycle, performance, in-product, and social) and how to sequence them for impact
Comfort operating in regulated consumer products and partnering closely with legal and compliance teams
Thrives in a fast-paced environment with a bias toward action
Benefits
100% paid health insurance for employees with 90% coverage for dependents.
Lifestyle wallet — a highly flexible benefits spending account for wellness, learning, and more.
Employer-paid life & disability insurance, fertility benefits, and mental health benefits.
Time off to recharge including company holidays, paid time off, sick time, parental leave, and more!
Exceptional office experience with catered meals, events, and comfortable workspaces.
Company
Robinhood
Robinhood is a stock brokerage that allows customers to buy and sell stocks, options, ETFs, and cryptocurrencies with zero commission.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$6.23BKey Investors
Emergent Fidelity TechnologiesRibbit CapitalD1 Capital Partners
2022-05-13Post Ipo Secondary· $648.29M
2021-07-29IPO
2021-02-01Private Equity· $2.4B
Leadership Team
Vlad Tenev
Co-Founder, Chairman, CEO
Kamal Boparai
Engineering Manager, Compliance & Legal Systems + ServiceNow
Recent News
2026-01-22
The Motley Fool
2026-01-18
Company data provided by crunchbase