Small Girls PR, an Orchestra company · 12 hours ago
Associate Director, Influencer Marketing & PR
New York, NY OR Los Angeles, CA
Full-time
Onsite
Senior Level, Lead/Staff
$102K/yr - $102K/yr
5+ years expSmall Girls PR is seeking an Associate Director of Influencer and PR to manage overarching strategy and client relationships while overseeing a team of junior staffers. The role involves driving long-term strategy, managing integrated campaigns, and collaborating across disciplines to create impactful marketing initiatives for a diverse range of clients.
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Responsibilities
Drive long-term strategy and create tentpole campaigns for a range of clients on both retrainer and project-based engagements
You’ll manage expectations and set goals, timelines, and deliverables, with responsibility for meeting or exceeding client KPIs - both qualitative and quantitative
Originate out-of-the-box ideas that strengthen client’s marketplace positioning and earn attention - whether through press placements or through earned talkability above and beyond paid influencer deliverables
Collaborate across disciplines to create and execute integrated campaigns. Based on the client and the campaign, you may collaborate with Experiential, Paid Media, Strategy, Creative/Content, Measurement, and more
Participate in new business meetings and proposals alongside senior leadership, contributing to business development and growth initiatives
Manage and mentor junior team members and freelancers, ensuring quality and breadth of their work
Provide thought leadership to our team, leading by example for junior team members, elevating our client work and pushing the boundaries of what influencer marketing & PR can achieve, ensuring SGPR remains ahead of industry trends and client expectations
Lead the overall management and execution of paid and earned influencer programming across tiers of influencers and within a variety of platforms (Instagram, TikTok, YouTube, LinkedIn, Substack, Podcast, etc.) including, but not limited to, influencer identification, outreach, negotiation, contracting, etc
Manage budgets ensuring cost-effectiveness and a strong ROI
Maintain a deep and diversified rolodex of influencer and agent relationships with a demonstrated ability to negotiate efficient rates for clients
Develop insights that capture both quantitative and qualitative results based on all relevant metrics including reach, impressions, views, clicks, etc. as well as CPM, CPC, CTR, etc. Knowledge of industry benchmarks and an analytical skillset to understand and interpret numbers for teammates and clients, with a specific emphasis on generating actionable learnings and using them to strengthen future recommendations
Independently generate earned press strategies with message development, target verticals and storylines, and an emphasis on new and evolving media including Substacks and podcasts
Maintain a deep and diversified rolodex of press friendlies you can tap for placements
Track record of securing feature stories and dream placements
Shape ideas generated by Clients and Agency partners for maximum earned impact, including pushing back with diplomacy and steering Clients toward success
Qualification
Required
5-7 years of experience in influencer marketing and earned PR spaces (agency or in-house)
Experience negotiating contracts and creating successful influencer campaigns
Strong network of influencer, agent, and media relationships
Ability to manage expectations and set goals, timelines, and deliverables
Experience in managing and mentoring junior team members and freelancers
Ability to develop strategic influencer and press campaigns that achieve client goals and KPIs
Strong verbal and written communication skills
Ability to analyze performance and develop actionable insights
Deep knowledge of influencer trends and current and emerging social platforms
Detail-oriented with strong organizational skills
Preferred
Experience with a wide range of creative and innovative brands across food & beverage, wellness, consumer tech, etc
Experience in business development and growth initiatives
Ability to collaborate across disciplines to create integrated campaigns
Experience generating earned press strategies with message development and target verticals
Track record of securing feature stories and dream placements
Benefits
Generous PTO that scales with tenure, in addition to Summer Fridays, Day of Rests for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care
A 100% employer-covered medical plan, 401k match up to 4%, dental, vision, and more
Company
Small Girls PR, an Orchestra company
Connecting with audiences in out-of-the-box ways, Small Girls PR creates unforgettable campaigns that make small brands feel big and big brands feel personal.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2024-10-17Acquired
Leadership Team
Mallory Blair
CEO, Cofounder
Jasmine Teer
Vice President Strategy
Recent News
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