EvenUp · 21 hours ago
Senior Customer Lifecycle Marketing Manager
San Francisco, CA
Full-time
Hybrid
Senior Level
$151K/yr - $170K/yr
7+ years expEvenUp is on a mission to close the justice gap using technology and AI, empowering personal injury lawyers and victims. They are seeking a Senior Customer Lifecycle Marketing Manager to lead revenue-focused lifecycle initiatives that drive net revenue retention and upsell of new products across their existing customer base.
Artificial Intelligence (AI)LegalLegal TechMachine LearningSoftware
Responsibilities
Own the lifecycle marketing strategy to improve net revenue retention (NRR) across mid-market and enterprise accounts
Design and execute expansion and upsell programs aligned to renewal cycles, account health, product usage, and firm maturity
Drive adoption of new and existing products to unlock expansion and multi-product penetration
Partner with Sales and Customer Success to generate and influence qualified expansion and upsell pipeline
Build scalable, repeatable programs to support cross-sell, upsell, and add-on motions
Align lifecycle campaigns to account-based and sales-assisted expansion strategies
Define success metrics and attribution for expansion pipeline, influenced revenue, and closed-won upsells
Develop advanced customer segmentation based on firm size, role, product usage, contract terms, renewal timing, and expansion propensity
Deliver targeted, personalized messaging that clearly communicates incremental value and ROI of additional products
Enable Sales and Customer Success with lifecycle insights, campaign context, and expansion-ready signals
Partner with Product Marketing and Product Management to support new product launches, packaging, and expansion positioning to existing customers
Work with RevOps to ensure clean data, lifecycle reporting, and expansion attribution
Collaborate with Customer Success on renewal risk mitigation and expansion timing
Own lifecycle KPIs including NRR, gross retention, expansion pipeline, upsell conversion, and product adoption
Analyze cohort performance and expansion trends to inform strategy and prioritization
Run experimentation and A/B testing to improve engagement, conversion, and revenue outcomes
Qualification
Required
7+ years of B2B SaaS marketing experience, with 4+ years focused on customer lifecycle, retention, or revenue marketing
Demonstrated success driving net revenue retention and expansion revenue in a B2B SaaS environment
Experience building lifecycle programs that generate measurable pipeline and revenue impact
Strong analytical skills with experience tying marketing efforts to revenue outcomes
Hands-on experience with marketing automation and CRM platforms (e.g., Marketo, HubSpot, Braze, Salesforce)
Proven ability to partner cross-functionally with Sales, Customer Success, Product, and RevOps
Excellent communication skills with the ability to position complex products in a clear, value-driven way
Preferred
Experience in LegalTech, FinTech, or other regulated B2B SaaS industries
Experience supporting multi-product platforms and expansion-led growth strategies
Familiarity with account-based marketing (ABM) and sales-assisted expansion models
Experience working with enterprise customers and long renewal cycles
Benefits
Choice of medical, dental, and vision insurance plans for you and your family
Additional insurance coverage options for life, accident, or critical illness
Flexible paid time off, sick leave, short-term and long-term disability
10 US observed holidays, and Canadian statutory holidays by province
A home office stipend
401(k) for US-based employees and RRSP for Canada-based employees
Paid parental leave
A local in-person meet-up program
Hubs in San Francisco and Toronto
Company
EvenUp
EvenUp is the leading AI platform for personal injury law.
201-500 employees
H1B Sponsorship
EvenUp has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (13)
2024 (2)
2023 (1)
Funding
Current Stage
Growth StageLeadership Team
Rami Karabibar
CEO & Co-founder
Annie Viera
Talent Partner
Recent News
n49p.com
2024-03-05
The Information
2024-01-19
2024-01-19
Company data provided by crunchbase