Bigelow Tea · 16 hours ago
Sales Manager
Fairfield, CT
Full-time
Hybrid
Mid, Senior Level
2+ years expBigelow Tea is the number one specialty tea company in the United States, committed to ethical business practices and sustainability. The Sales Manager-East is responsible for assisting the Regional Sales Manager in sales responsibilities within the Northeast Region, managing select accounts, and implementing sales programs.
ConsumerManufacturing
Responsibilities
Effectively manage all aspects of customers, brokers and distributors for assigned accounts
As directed by Regional Sales Manager and Channel Development Manager – Natural & Hispanic Grocery, provide operational support for Region including knowledge of best practices to efficiently manage trade funding, limit deductions and deliver distribution and volume goals
Continue to build relationships and sales with key customers and independent natural retailers, while consistently mining for new opportunities for incremental sales
Owns and leads the development of customer-ready presentations, working with cross functional groups such as category management, shopper marketing, and marketing to ensure alignment with Bigelow and customer strategies and objectives
Continually evaluate business to anticipate risks & opportunities and proactively provide recommended improvements
Execute launch strategies within assigned accounts for new items, pack changes, pricing increases, and promotional programs
Working with Regional Sales Manager, discover best key customers to partner with for both physical and on-line store formats
Provides quarterly updates and leads internal communication to improve workflow between Customer Service, Marketing, Sales, and Operational teams
Provides monthly updates to Regional Sales Manager, Channel Development Manager, and US Head of Sales as to sales growth strategy as well as current sales reports
Provides display, new item, and other sales forecasts as needed
Ability to articulate how .com retailers are using advanced analytics to identify insights and opportunities to drive sales
Provides direction for trade budget allocation for assigned customers
Develops promotional and pricing plans for assigned customers within trade budget allocation
Provides trade deduction resolution for assigned customers and monthly reconciliation of trade spending. Monitors return on investment and optimizes promotional and pricing plans accordingly
Qualification
Required
Market knowledge, particularly in consumer products & Retail Grocery Channel. Natural Channel experience a plus
A working knowledge of POS/syndicated data and retail performance metrics. Experience with NielsenIQ, Circana, SPINS, preferred
An understanding and working knowledge of the relationship between brick and mortar retailers and their ecommerce systems
Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations. Understanding of trade metrics such as retailer margin, mark-up, and trade rate
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists
Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form
Proficient knowledge in Microsoft Office products, in particular Excel, PowerPoint
Proficient in use of the Internet and web-based applications
Good negotiation and problem solving skills
Good networking skills
Strong intrapersonal skills
Demonstrates company values in the execution of their responsibilities throughout the organization and with brokers and customers
Creates a strong, collaborative environment by being team oriented
Self-starter, resourceful, ability to work independently as well as part of a team
Strong creative and analytical thinking: ability to interpret data to drive sound business decisions
Organized, detail-oriented, establish priorities and ability to multi-task
Good presentation skills; is comfortable and confident working with others and presenting to retail customers
Exceptional time management and ability to work in a fast-paced environment and can easily pivot as needed
Bachelor's degree from an accredited institution
Minimum 2-5 years of sales or sales management experience in Grocery, with a demonstrated knowledge of customers and sales growth
Role requires occasional travel to HQ or key retailer locations
Up to 50% - 60% travel
Company
Bigelow Tea
The Bigelow Tea Company is an American manufacturer of dried teas based in Fairfield, Connecticut.
201-500 employees
Funding
Current Stage
Growth StageRecent News
2025-09-22
2025-09-04
Company data provided by crunchbase