Sr Manager Field Marketing Local Relationship: RLB jobs in United States
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Pearle Vision · 5 hours ago

Sr Manager Field Marketing Local Relationship: RLB

positionNew York, NY
timeFull-time
remoteOnsite
senioritySenior Level
money$131K/yr - $192K/yr
date5+ years exp

Pearle Vision is part of EssilorLuxottica, a global leader in the design, manufacture and distribution of world-class vision care products. As the Sr Manager of Field Marketing, you will support corporate and franchise locations with marketing strategy, activation, and performance analysis to drive acquisition, retention, and revenue growth.

Contact ManagementEyewearHealth Care

Responsibilities

Act as the primary marketing partner for franchisees, corporate locations, and field leaders
Lead local strategy and execution: competitive response, underperforming store support, media plans, and vendor partnerships
Drive adoption of brand and local marketing tools (reviews, microsites, store websites, exam scheduling, databases)
Plan and execute marketing for Grand Openings, Conversions, Transfers, Relocations, and Ignite programs
Onboard franchisees on brand strategy, standards, and tools; manage agency partnerships for 30/60/90-day action plans and annual local media plans
Promote and track community outreach initiatives (e.g., OneSight clinics, pop-up screenings)
Troubleshoot marketing operations issues across websites, social platforms, and local toolkits
Partner with stores on visual merchandising compliance
Manage co-op budgets, reconciliations, and reimbursements

Qualification

Field marketing experienceRetail marketing strategyMedia planningMarketing platforms proficiencyVendor managementHighly organizedCommunicationDetail-orientedResults-focused

Required

Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
5+ years in field, retail, or multi-location marketing (corporate + franchise mix preferred)
Strong knowledge of retail marketing strategy, co-op/franchise models, and national-to-local execution
Experience in media planning, creative development, vendor management, and budget oversight
Proficiency with marketing platforms (Yext, TAB, microsites, scheduling tools)
Excellent communication skills with ability to influence across stakeholders
Highly organized, detail-oriented, and results-focused
Willingness to travel up to 50%

Benefits

Health care
Retirement savings
Paid time off/vacation
Various employee discounts

Company

Pearle Vision

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Pearle Vision provides expert guidance on lenses, designer eyewear, and sunglasses.
dateFounded in 1961
location
Savannah, Georgia, USA
people-size1001-5000 employees
web-link
http://www.pearlevision.com

Funding

Current Stage
Late Stage
Total Funding
unknown
2004-10-01Acquired

Recent News

PR Newswire
Pearle Vision Unveils New Retail Design, Reinventing the Eye Care Patient Experience
2025-10-02
PR Newswire
PEARLE VISION NAMED AMONG THE TOP 50 FRANCHISES IN ENTREPRENEUR MAGAZINE'S FRANCHISE 500® RANKING
2025-01-23
24-7 Press Release Newswire
Marquis Who's Who Honors Christina Blanco for Achievements in Health Care Administration and Management
2024-11-20
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