Les Schwab Tire Centers · 11 hours ago
Senior Communications Specialist
Bend, OR
Full-time
Hybrid
Senior Level
5+ years expLes Schwab Tire Centers is seeking a Senior Communications Specialist to enhance internal communications within the organization. This role focuses on developing clear communications for frontline and deskless audiences, leading initiatives, creating content, and ensuring executive alignment.
AutomotiveConsultingRetail
Responsibilities
Lead end-to-end communications for priority initiatives, major rollouts, and change management. Build comprehensive plans including objectives, audience segmentation (HQ vs. Frontline), sequencing, and success measures
Draft and edit high-quality content across channels, including newsletters, talking points, scripts, and huddle guides. Leverage Generative AI to automate recurring drafts and rapid versioning while maintaining human brand voice and strict confidentiality
Advise, counsel, and prepare content for executive and company-level communications. Provide dedicated support for the planning and execution of the Annual Manager Meeting to ensure message clarity and executive alignment
Transform the intranet into an interactive "Engagement Hub" for deskless workers. Produce rapid short-form video updates and training announcements using AI video and other design tools
Leverage platform analytics and store feedback to identify "friction points" in execution. Use data-driven insights to simplify messaging, tighten calls to action, and reduce communication "noise"
Work directly with senior leaders and cross-functional teams (Ops, HR, Legal) to ensure executive alignment and message clarity
Qualification
Required
Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field
Minimum of 5 years of professional communications experience, preferably in a retail or multi-site operational environment
Demonstrated success communicating to frontline/deskless employees
Google Workspace Mastery: Advanced proficiency in Docs (formatting), Slides (storytelling), and Sheets (tracking/reporting)
AI Enablement: 1+ years of experience using Generative AI tools for workflow automation and content drafting
Multimedia & CMS: Experience with intranet/CMS publishing tools and rapid video creation software (HeyGen, Adobe Express)
Editorial Judgment: Strong mastery of clarity, tone, and plain language; familiarity with AP style
Data Literacy: Ability to interpret email open rates, engagement metrics, and sentiment analysis
Brand Alignment: Ability to execute designs within a strict Brand Style Guide
Adaptability: Proven ability to operate independently and manage multiple timelines in ambiguous situations
Preferred
ADKAR Model Proficiency: Ability to apply the ADKAR (Awareness, Desire, Knowledge, Ability, Reinforcement) model to internal comms preferred
Benefits
Annual profit-sharing bonus
Medical, dental, vision for employees
Company-funded retirement plan - no cost to employee
Paid holidays
Paid time off
Flex remote arrangements (work 1-2 days/week from home)
Tuition Assistance
Employee discount
Company
Les Schwab Tire Centers
Les Schwab Tire Centers began in 1952, in a town called Prineville, Oregon, where our founder, Les Schwab, started out with one small tire store.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
M
Michael Broberg
Chief Executive Officer
Company data provided by crunchbase